Cera Sanitaryware (532443) investor relations material

Market positioning and brand architecture

• Four decades of consumer trust with a portfolio spanning value to premium segments.

• Multi-brand strategy includes Senator, CERA Luxe, and Polipluz to address diverse market needs.

• Strong pan-India retail and distribution network with deep last-mile visibility.

• Brand promise built on quality, value, and consistent delivery across 45 years.

Distribution, retail, and customer engagement

• Over 13 company-owned experience centres and 272 dealer-owned style galleries nationwide.

• 292 style hubs and 1,613 style centres enhance presence in Tier B & C towns and last-mile engagement.

• Customer-centric after-sales service with 13 care offices, 453 technicians, and 24-hour complaint resolution.

• Loyalty programs for plumbers, masons, and trade partners drive engagement and secondary sales.

Manufacturing, innovation, and ESG practices

• In-house manufacturing with rapid technology adoption, including 3D printing and robotic glazing.

• First in India to implement ISO 9002 and ISO 14001 for quality and environment management.

• ESG focus on renewable energy, water recycling, and waste reduction; ISO 14001 and 45001 certified.

• Resource efficiency improvements: reduced water, gas, and power consumption per MT over five years.