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China Literature (772) investor relations material
China Literature H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Revenue grew 10.7% year-over-year to RMB3,531.4 million in H1 2026, driven by strong IP operations, short drama, AI-animated drama, and merchandise growth, despite a decline in online business revenues.
Net profit attributable to equity holders dropped 84.1% year-over-year to RMB135.4 million, mainly due to a RMB300 million tax-related impact and absence of prior year one-off gains.
Non-IFRS net profit attributable to equity holders was RMB258.8 million, down 49% year-over-year.
AI integration accelerated content production, with over 1,000 titles adapted into AI-animated dramas and 30,000+ AI-translated works on WebNovel, contributing 40% of novel revenue.
Strategic focus on premium content, ecosystem expansion, and global growth, leveraging a vast IP library and creator network.
Financial highlights
Gross profit increased 11.1% year-over-year to RMB1,792.1 million; gross margin stable at 50.7%.
Operating profit fell 69.1% year-over-year to RMB270.8 million; EBITDA was RMB302.6 million, with adjusted EBITDA margin at 10.9%.
Online business revenue declined 7.3% year-over-year to RMB1,840.0 million, while IP operations and others surged 40.3% to RMB1,691.4 million.
Merchandise GMV reached RMB780 million, up over 60% year-over-year.
Cost of revenues rose 10.2% year-over-year, mainly due to higher production costs for short dramas and AI-animated content.
Outlook and guidance
Plans to produce at least 200 short dramas in 2026, a 70% year-over-year increase, and premium AI-animated drama production capacity exceeds 100 titles.
Overseas business to launch over 1,000 AI-animated drama titles and expand original local IP adaptations.
Management emphasizes AI-driven global expansion and continued investment in original creators and technology.
Game licensing to contribute recurring revenue, with several major titles launching in H2 2026.
Merchandise business to focus on product iteration, channel expansion, and operational efficiency for sustainable growth.
- Revenue grew, but structural issues and COVID-19 drove a first loss in years.772
H1 2020 - Online reading grew as IP strategy advanced, but major impairments drove a CNY 4.5B net loss.772
H2 2020 - Revenue fell 9.3% and a major goodwill impairment widened losses, but AI and IP merchandise surged.772
H2 2025 - Operating profit nearly doubled despite revenue drop, driven by cost controls and asset gains.772
H1 2025 - Revenue up 27.7% and net profit up 33.9% YoY, led by blockbuster IP and global expansion.772
H1 2024 - Revenue up 15.8% to RMB8.1B, strong IP and AI growth, but goodwill impairment led to net loss.772
H2 2024
Next China Literature earnings date
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