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Clear Channel Outdoor (CCO) investor relations material
Clear Channel Outdoor Wells Fargo's 9th Annual TMT Summit summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Market trends and growth drivers
Out-of-home advertising is experiencing strong national demand, driven by new inventory, major contracts, and a resurgence in key verticals like auto insurance, pharma, tech, and financial services.
AI and tech have exceeded expectations as growth drivers, while pharma and auto insurance have also outperformed forecasts.
Marketers increasingly value out-of-home for mass reach, especially as digital one-to-one channels face challenges like bot traffic.
Early advertiser dialogues for 2026 are positive, with more new entrants and few pullbacks, indicating a favorable grower-to-shrinker ratio.
Major events like the US semiquincentennial and FIFA World Cup are expected to boost demand, especially in experiential marketing.
Local and vertical expansion
Local business remains consistent, with legal, retail, and restaurant sectors showing varying trends; legal is highly competitive and sophisticated.
InFlight Insights enables detailed campaign impact measurement, leading to significant deals and potential for broader adoption.
Pharma advertising has grown from a single partner to double-digit active dialogues, with success stories attracting more brands.
Expansion efforts target autos, beverages, higher education, and travel/tourism, leveraging both airport and city assets.
Regional performance and inventory management
New York's MTA billboard contract is outperforming expectations, being cash flow positive in year one and breaking booking records.
Cross-selling between airport and city inventory in New York enhances the value proposition for advertisers.
San Francisco has shifted from oversupply to high demand, increasing both occupancy and rates, especially for marquee assets.
LA, the largest market at 10-11% of revenue, is recovering from industry disruptions by diversifying spend and building local sales teams.
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