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Creative Realities (CREX) investor relations material

Creative Realities Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary13 Aug, 2025

Executive summary

  • Q2 2025 revenue was $13.0M, up 34% sequentially but flat year-over-year, with gross profit at $5M and a net loss of $1.8M, compared to a $0.6M loss in Q2 2024.

  • Gross margin declined to 39% from 52% year-over-year, mainly due to a higher hardware mix and exit from media sales.

  • Adjusted EBITDA rose to $1.2M from $0.5M in Q1, but was down from $1.5M last year; management expects further improvement as revenue and margin rise in H2.

  • Debt was reduced by $3.1M in Q2 through operating cash flow, though outstanding debt increased to $20.1M due to contingent liability settlement.

  • Hardware sales increased 41% year-over-year, offset by a 26% decline in services and other revenues.

Financial highlights

  • Q2 2025 revenue: $13.0M (+34% vs Q1, flat YoY); gross profit: $5M (down YoY due to prior year media sales exit).

  • Gross margin: 39% (vs 52% prior year), impacted by hardware-heavy sales mix and reduced SaaS/media sales.

  • Adjusted EBITDA: $1.2M (up from $0.5M Q1, down from $1.5M prior year).

  • Cash on hand: $600K; $6M available under revolving facility; net debt: $19.5M, up from $12M at start of year.

  • Six months ended June 30, 2025: revenue $22.8M (down 10% YoY), net income $1.6M due to a $4.8M gain on settlement.

Outlook and guidance

  • Revenue, backlog, and margins expected to accelerate in H2, with significant installations and national rollouts planned.

  • Adjusted EBITDA margin targeted to return to 15% by year-end.

  • Management expects to achieve breakeven as they exit the year, driven by revenue growth and operating efficiency.

  • Recurring SaaS revenue growth anticipated as digital signage adoption expands, but hardware/services may fluctuate.

  • Retail media network deployments in 2026 could deliver significant bottom-line leverage.

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Frequently asked questions

Creative Realities Inc is a digital marketing solutions provider specializing in digital signage and interactive experiences. The company designs, deploys, and manages digital networks for retailers, hospitality venues, and corporate environments. Its services include hardware integration, content management, and data analytics. Creative Realities Inc is headquartered in Louisville, Kentucky, and its shares are listed on the NASDAQ.

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