Creative Realities (CREX) investor relations material

Strategic positioning and business model

• Focuses on digital engagement solutions, offering SaaS, hardware, services, and AdTech for enterprise clients across retail, QSR, C-store, financial, entertainment, and stadium verticals.

• Owns the largest retail media mall network in Canada, with significant expansion and monetization opportunities.

• Differentiates through an integrated tech stack, scalable deployments, and end-to-end creative and execution capabilities.

• Recurring SaaS and media/adtech revenues are core, with a focus on increasing subscription devices and long-term contracts.

• Emphasizes strategy-led, vertically specialized solutions and measurable outcomes for enterprise clients.

Financial performance and growth

• Achieved record annual revenue of $57.2M in FY2025 and record quarterly revenue of $23.9M in Q4 2025.

• Projected to exceed $102M in revenue for 2026, with a targeted 20%+ adjusted EBITDA margin.

• Annualized recurring revenue (ARR) reached $20.1M at end of 2025, with a projected exit run rate of over $26.5M in 2026.

• Maintains a disciplined approach to leverage, targeting a leverage ratio below 2x within 12 months.

• Cineplex Digital Media acquisition in 2025 for $50M, with $10M in projected synergies and a pro forma debt leverage ratio of 2.9x by end of 2026.

Market trends and opportunity

• Retail media is the fastest-growing segment in digital advertising, projected to reach $98B in US spend by 2029.

• 83% of US retail purchases still occur in physical stores, making in-store digital assets a major point of influence.

• In-store audiences at top retailers rival major TV networks, positioning physical retail as a powerful media channel.

• Industry consensus highlights the shift of retail from point-of-sale to dynamic media channel with measurable impressions.