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Creative Realities (CREX) investor relations material
Creative Realities M&A Announcement summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.M&A Announcement summary16 Oct, 2025
Deal rationale and strategic fit
Doubles company revenue from $50M to over $100M, creating a leading North American digital media firm in QSR, retail, convenience, stadium, and C-Store segments.
Expands total addressable market, especially in lottery and media revenue verticals, and strengthens content, strategy, and creative capabilities.
Adds significant enterprise accounts and recurring SaaS/media revenue, enhancing cross-sell, credibility, and presence in both U.S. and Canada.
Low customer overlap enables attractive commercial synergies and broadens verticals, including the largest mall DOOH network in Canada, covering 95 malls and 750 million annual shopper visits.
CDM's key leaders will remain, supporting leadership and expertise in retail media networks and lottery.
Financial terms and conditions
Purchase price is $50M USD (CAD 70 million), financed with $48.5M in senior secured bank debt and $30M in convertible preferred equity at a $3.00 conversion price.
Senior debt includes a $12.5M revolving credit facility and a $36M term loan.
Convertible preferred stock carries a 5.25% PIK dividend, with mandatory conversion possible after three years if financial targets are met.
Three new board members will be added from North Run and Cineplex.
Existing $21M credit facility paid off, ensuring sufficient working capital and liquidity post-transaction.
Synergies and expected cost savings
Over $10M in annualized cost synergies expected by end of 2026 from personnel, support, and platform consolidation.
Eliminating third-party tech licenses and migrating to in-house platforms expected to save over $1M annually.
Redundant platform eliminations and centralized support will reduce SG&A, support, and development costs, increasing operating leverage and margins.
In-house deployment and support to reduce ongoing costs, with full migration expected within 120 days.
Transitioning customers to proprietary platforms and leveraging CRI-owned facilities for US customers.
Outline the synergy realization plan
How do Q3 results affect CRI's standalone outlook?
How does CDM's mall network enhance market position?
Synergy contribution to 2026 EBITDA target?
Lottery vertical: US expansion strategy?
How to leverage CDM's creative capabilities?
NC Lottery annual SaaS revenue and deployment?
Breakdown of $10M cost synergies and EBITDA impact?
Most significant US cross-sell opportunities?
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Next Creative Realities earnings date
Q3 202512 Nov, 2025
Next Creative Realities earnings date
Q3 202512 Nov, 2025
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Creative Realities Inc is a digital marketing solutions provider specializing in digital signage and interactive experiences. The company designs, deploys, and manages digital networks for retailers, hospitality venues, and corporate environments. Its services include hardware integration, content management, and data analytics. Creative Realities Inc is headquartered in Louisville, Kentucky, and its shares are listed on the NASDAQ.
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