)

Creative Realities (CREX) investor relations material
Creative Realities Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Q2 2025 revenue was $13.0M, up 34% sequentially but flat year-over-year, with gross profit at $5M and a net loss of $1.8M, compared to a $0.6M loss in Q2 2024.
Gross margin declined to 39% from 52% year-over-year, mainly due to a higher hardware mix and exit from media sales.
Adjusted EBITDA rose to $1.2M from $0.5M in Q1, but was down from $1.5M last year; management expects further improvement as revenue and margin rise in H2.
Debt was reduced by $3.1M in Q2 through operating cash flow, though outstanding debt increased to $20.1M due to contingent liability settlement.
Hardware sales increased 41% year-over-year, offset by a 26% decline in services and other revenues.
Financial highlights
Q2 2025 revenue: $13.0M (+34% vs Q1, flat YoY); gross profit: $5M (down YoY due to prior year media sales exit).
Gross margin: 39% (vs 52% prior year), impacted by hardware-heavy sales mix and reduced SaaS/media sales.
Adjusted EBITDA: $1.2M (up from $0.5M Q1, down from $1.5M prior year).
Cash on hand: $600K; $6M available under revolving facility; net debt: $19.5M, up from $12M at start of year.
Six months ended June 30, 2025: revenue $22.8M (down 10% YoY), net income $1.6M due to a $4.8M gain on settlement.
Outlook and guidance
Revenue, backlog, and margins expected to accelerate in H2, with significant installations and national rollouts planned.
Adjusted EBITDA margin targeted to return to 15% by year-end.
Management expects to achieve breakeven as they exit the year, driven by revenue growth and operating efficiency.
Recurring SaaS revenue growth anticipated as digital signage adoption expands, but hardware/services may fluctuate.
Retail media network deployments in 2026 could deliver significant bottom-line leverage.
Next Creative Realities earnings date

Next Creative Realities earnings date

The essential earnings season companion
The #1 app for live earnings calls, transcripts, analyst estimates, and more. All for free.
Live calls and transcripts
Listen to earnings calls, CMDs, investor conferences, and more – with a podcast-like experience.
Find what you need faster
Search for any keyword across all transcripts simultaneously.
Easily store key findings
Capturing important takeaways is as simple as it gets. Even during your lunch run or commute.
Your watchlist. Your dashboard.
Follow the companies that matter to you. Get a personalized feed with real-time updates.
Be the first to know
Set keyword alerts for any company, product, or competitor. Get notified the moment they're mentioned.
Consensus estimates
Access analyst consensus estimates, valuation multiples, and revenue segments splits.
All IR material in one place
The easiest way to stay updated during earnings season.
Global coverage
All events from public companies. Live and recorded.
Just click and listen
No webcast links. No manual registrations.
excellent app, it gives me free access to company earnings calls and annual reports. I also love the convenience of calls being available offline so I can listen in whilst doing other things and even when internet or WiFi isn't available.
)
One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
)
This is genuinely one of the cleanest and fastest finance apps out there to track the market.
)
excellent app, it gives me free access to company earnings calls and annual reports. I also love the convenience of calls being available offline so I can listen in whilst doing other things and even when internet or WiFi isn't available.
)
One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
)
This is genuinely one of the cleanest and fastest finance apps out there to track the market.
)
I can't remember the last time an app had such a positive impact on my investment process.
)
Love the app! Quartr makes it really easy to keep track of earnings calls. It also includes the reports and slides to make it easier to follow along.
)
Quartr is amazing, no way around it. It is the best right now for earnings calls, presentations, and the like.
)
I can't remember the last time an app had such a positive impact on my investment process.
)
Love the app! Quartr makes it really easy to keep track of earnings calls. It also includes the reports and slides to make it easier to follow along.
)
Quartr is amazing, no way around it. It is the best right now for earnings calls, presentations, and the like.
)
)
)
)
Frequently asked questions
Mobile app: Research anytime, anywhere with the #1 app for live earnings calls, transcripts, analyst estimates, and more. All for free.
Desktop (Quartr Pro): The leading platform for qualitative research, used daily by top firms and financial institutions.
Quartr API: Build custom solutions powered by live earnings calls, live transcripts, filings and reports, slide presentations, and more.
Explore our global coverage