Currys (CURY) investor relations material

Strategic priorities and performance

• Focus on omnichannel retailing, integrating stores and online for customer convenience and growth.

• Store network supports strategic goals: colleague engagement, customer loyalty, and profit growth.

• UK & I Net Promoter Score and colleague engagement have both improved over recent years.

• Adjusted EBIT margin has steadily increased, reflecting operational improvements.

• Credit customer base and recurring revenue streams are expanding.

Omnichannel model and store estate

• Omnichannel sales are rising, with stores providing face-to-face service and online offering 24/7 convenience.

• Online revenue is strong, supported by a robust delivery infrastructure and high stock turnover.

• Stores are well located, with 75% of the UK population within 15 minutes and 96% within 30 minutes of a store.

• Over 98% of stores are profitable, with a flexible estate and average lease length of 3.6 years.

• Store market share is high and growing, especially in categories like computing, gaming, and TVs.

Customer experience and solution selling

• Investments in technology and processes (digital queuing, headsets, Sales Floor Leaders) have improved conversion and customer satisfaction.

• The Life 2.0 selling framework personalizes service and encourages complete solution sales.

• Product displays and demos enhance customer confidence and drive larger basket sizes.

• Selling complete solutions (products plus services) delivers 4x basket size and 8x lifetime margin versus product-only sales.

• Recurring service revenue and flexpay now account for 30% of UK & I revenue.