Dine Brands Global (DIN) investor relations material

Consumer trends and value positioning

• Value orientation remains central for both brands, with consistent demand for transparent pricing and no surprises through 2026.

• Everyday value platforms like IHOP’s $6 menu and Applebee’s 2 for $25 drive traffic and resonate with core demographics.

• Value-focused offerings account for about 30% of Applebee’s and 20% of IHOP’s tickets, remaining steady over recent quarters.

• Both brands emphasize the importance of experience and hospitality as part of their value proposition.

Sales guidance and menu innovation

• Same-store sales guidance for both brands is 0%-2% growth, driven by flattish traffic and low single-digit menu price increases.

• IHOP’s $6 value platform and new product launches, such as a proprietary coffee blend and barbecue pulled pork omelet, are key 2025-2026 initiatives.

• Applebee’s focuses on fewer, longer-running marketing messages and quarterly menu innovations, including new burgers that have become best-sellers.

• Both brands are leveraging AI and data analytics to inform menu innovation and marketing.

Operations and guest experience

• Applebee’s targets improved off-premise order accuracy and increased general manager presence in the front of house to boost guest satisfaction.

• IHOP has reduced table turn times by over 6 minutes in 2025 and continues to focus on speed and service through its IHOPitality program.

• Both brands see off-premise sales as a significant and growing channel, now representing 20%-23% of sales.