Dunelm Group (DNLM) investor relations material

Business strengths and opportunities

• High customer satisfaction, universal appeal, and strong loyalty underpin growth potential.

• Physical and digital reach, outstanding product choice, and robust platforms support expansion.

• 85% of UK population are infrequent shoppers, presenting significant growth headroom.

• White space identified in around 100 new locations and 25% additional space from SKU consolidation.

• Structural cost removal of approximately £100m to fund reinvestment.

Strategic ambition and growth plan

• Aims for more reach, higher spend, more missions, and increased customer loyalty.

• Targets mid- to high single digit sales growth, driven by repeat visits and digital acceleration.

• Plan is self-funded through strong cash generation and cost savings.

• Adjusted PBT margin targeted at around 11% and ROCE at approximately 30%.

• Investment focused on new stores, digital, and productivity improvements.

Customer-centric strategy

• Focus on becoming a homeware specialist with something for everyone.

• Ranging to win, building trust on affordability, and maximizing product brands.

• 90% of sales opportunity targeted for Dunelm-owned brands over time.

• Enhanced value perception and clearer pricing architecture trialed successfully.

• Customer segmentation and targeting based on shopping frequency and spend.