Escalade (ESCA) investor relations material

Product innovation and consumer engagement

• Focus on unique products like the Cybershape table and branded partnerships to drive consumer interest.

• Strong Amazon presence with high ratings and bestseller tags in chosen categories.

• Partnerships with organizations and influencers, such as the American Cornhole League and SPIN Club, enhance brand visibility.

• Active engagement through social media and direct-to-consumer (DTC) websites, consolidated on Shopify.

• DTC business is a strategic growth area, aiming to increase from mid-single to mid-double digit share.

Market expansion and customer base

• Expanding share in family game room and backyard segments while entering new categories like fitness, safety, and pets.

• Major customers include Amazon, Dick's Sporting Goods, and new accounts from recent acquisitions such as Chewy and Petco.

• ASL Solutions acquisition enabled entry into the pet category and added new manufacturing capabilities.

• Cross-selling and broadening customer base are key strategies for market share growth.

Acquisition strategy and financial discipline

• Pursues non-dilutive acquisitions to extend capabilities and customer reach, focusing on healthy, active lifestyle markets.

• Acquired 16 companies over 14 years, with recent deals including Gold Tip, Bee Stinger, All-Cornhole, and ASL Solutions.

• Typical acquisition multiples range from 6x-8x EBITDA, with a target of one to two acquisitions per year.

• Maintains a strong balance sheet, with a preference for low debt and flexibility to use credit facilities for strategic deals.