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Fenix Outdoor (FOI-B) investor relations material
Fenix Outdoor Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary22 Jul, 2025
Executive summary
Second quarter saw a 4.2% decrease in total income to €146.5M, with EBITDA at €6.6M and operating loss widening to €-7.2M year-over-year.
Six-month period total income declined 4.7% to €306.6M, with EBITDA at €24.6M and operating loss of €-2.0M.
Profit after tax for the half-year was €-9.9M, with EPS at €-0.70, compared to €-0.05 last year.
Market volatility, weather, and price pressure from online discounts impacted sales and margins, especially in Europe and the US.
Financial highlights
Q2 net sales fell 3.1% year-over-year to €144.9M; operating margin at -4.9%.
Six-month net sales dropped to €302.6M from €313.5M; operating profit declined from €6.3M to €-2.0M.
Cash and cash equivalents at period end were €56.0M, down from €75.5M last year.
Interest-bearing liabilities increased to €87.5M from €50.3M; solvency rate at 53.5% (down from 58.5%).
Outlook and guidance
Q3 order book is solid, but management refrains from predictions due to ongoing market unpredictability, weather, and economic concerns.
Uncertainty in US trade and customs discussions may impact pricing for summer 2026.
Positive effects expected from new warehouse and ERP system in H2 2025.
Explain the reorder situation impact.
Assess Ludwigslust warehouse impact.
Devold acquisition: Goodwill tax impact?
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Next Fenix Outdoor earnings date
Q3 202531 Oct, 2025
Next Fenix Outdoor earnings date
Q3 202531 Oct, 2025
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Frequently asked questions
The Kånken Originator
Regardless of where you live, you have probably seen Fjällräven’s iconic Kånken backpacks, and Fenix Outdoor is the less-known parent company. Fjällräven was founded in 1960 by Åke Nordin and became synonymous with experiencing nature in Sweden during the 1970s. The name Fjällräven, Arctic Fox in Swedish, honored the small and highly adaptable predator living in the Swedish mountains under demanding conditions. Fenix aims to make its products timeless, functional, and sustainable. Some of the company’s competitors include Björn Borg, RVRC Holding, and Lululemon.
An international group of outdoor brands
Fenix Outdoor Group is today an international group of outdoor brands, including, among others:
Naturkompaniet. Sweden’s leading retailer focused on outdoor life and travel products which has been a part of Fenix since 2001.
Tierra. Developer of technical and sustainable clothes for the long run. Also a part of Fenix since 2001.
Hanwag. The mountaineering and trekking footwear maker with over 100 years of experience. Part of Fenix since 2004.
Royal Robbins. Maker of enduring, classic outdoor clothing that works on the trail, at the office, and dinner. Part of Fenix since 2018.
In Q4 2022 Fenix sold one of their brands to Silva Sweden – Primus, with products such as portable stoves, lanterns, and fuel. A brand with a remarkable history as their products helped feed Tenzing Norgay and Edmund Hilary on the world’s first ascent of Mount Everest in 1953.
Apart from their brands and manufacturers, the company has retail stores across Germany, Finland, Denmark, and the UK.
The Nordin family
Over the last decade and a half, Fenix has endured a remarkable growth. This performance is often attributed to the owner family, the Nordin's, who are still major shareholders. Martin Nordin, son of Åke Nordin, who founded Fjällräven in 1960, is Chairman of the Board and the company’s largest shareholder, holding over 50 percent of the votes. The top four shareholders are all part of the Nordin family.
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