Fossil Group Investor Relations Material

Fossil Group, Inc. is an American company with global operations that specializes in consumer fashion accessories. The company's primary focus is on designing, marketing, and distributing a broad range of products including watches, jewelry, and leather goods. Fossil has a diverse portfolio within consumer fashion, featuring both brands owned by the company itself, as well as licensed brand names. The company is headquartered in Richardson, Texas, and its shares are listed on the Nasdaq.

Fossil was founded in 1984 by Tom Kartsotis with the initial concept of importing moderately priced fashion watches from Asia to the United States. The company's first watch, the "Fossil", was introduced in 1985. Fossil's international expansion began earnestly in the 1990s, with the company opening subsidiaries in Germany and the UK, followed by other countries. This expansion was not just in geography, but also in product range, with the company moving into clothing and other accessories on a global scale.

A significant part of Fossil's growth strategy involved licensing agreements with other fashion brands. Fossil has designed, manufactured, and distributed watches for a variety of brands under license agreements, including a number of large international fashion houses.

in the watch sector, Fossil's strategy involves both the production of its own branded watches and a robust licensing operation. The company designs, manufactures, and distributes watches under its brand name, Fossil. Additionally, the company’s portfolio extends to other brands, which target a different market segment with differing styles and price ranges. A significant aspect of Fossil's watch business is its partnerships with high-profile fashion brands. The company holds licensing agreements to create watches for several notable brands, including Michael Kors, Emporio Armani, and Diesel. Other large and publicly traded watch companies are Swatch Group and Movado Group.

A significant part of their business includes fashion accessories such as handbags, wallets, and jewelry. These products often mirror the vintage and classic aesthetic that Fossil is known for in its watches, maintaining a consistent brand identity across different product lines. Additionally, Fossil has ventured into the leather goods sector, offering a range of belts, bags, and small leather accessories. The company also has a footprint in the wearable technology market through its smartwatches and fitness trackers.