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Franklin Covey (FC) investor relations material

Franklin Covey 17th Annual Southwest IDEAS Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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17th Annual Southwest IDEAS Conference summary20 Nov, 2025

Business overview and evolution

  • Formed from a merger 27 years ago, now focused on leadership and organizational performance solutions packaged as subscriptions.

  • Four main solution areas: leadership development, interpersonal effectiveness, culture/trust, and strategy execution.

  • Subscription model (All Access Pass) now comprises 85% of revenue, with professional services attached to most deals.

  • Education division (25% of revenue) delivers similar content to K-12 schools via The Leader in Me program, now in 8,000 schools globally.

  • High retention rates in both enterprise and education segments, with average client duration spanning multiple years.

Financial performance and business model

  • Fiscal 2024 saw record revenue ($287M) and adjusted EBITDA ($56M), with strong free cash flow ($45M).

  • Revenue declined to $267M in the following year due to salesforce restructuring and loss of federal contracts.

  • Gross margins are high: near 100% for subscriptions, 65% for services, and 82-83% overall.

  • 55% of subscriptions are multi-year, representing 62% of subscription revenue; deferred and unbilled deferred revenue are key leading indicators.

  • Over the past decade, $250M in free cash flow generated, with 80%+ used for share buybacks and the remainder for tuck-in M&A.

Strategic transformation and outlook

  • Invested $16M to split salesforce into hunters and farmers, segmenting by account size and vertical, aiming for higher growth.

  • Transition led to a temporary dip in revenue and EBITDA, but leading indicators (pipeline, new logos, retention) are now improving.

  • Expect meaningful growth in invoiced amounts in fiscal 2025, with reported revenue and EBITDA growth accelerating by fiscal 2027.

  • New $20M share buyback program announced, expected to be fully utilized by January.

  • Confidence in future growth driven by new salesforce productivity, strong client retention, and increased service attach rates.

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Frequently asked questions

Franklin Covey is a global company specializing in performance improvement. The company helps organizations achieve results that require a change in human behavior. Franklin Covey´s expertise is in seven areas: Leadership, Execution, Productivity, Trust, Sales Performance, Customer Loyalty, and Education. The goal is to unleash the full potential of your organization through its people. The company was incorporated in 1983 and is headquartered in Salt Lake City, Utah.

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