Genesco (GCO) investor relations material

Strategic direction and consumer focus

• Footwear First strategy centers on delivering the right product, enhancing brand awareness, and elevating in-store and online experiences, with significant investments in people and capabilities.

• Digital business has doubled, with strong integration between stores and online channels, and analytics capabilities have been expanded.

• Journeys has achieved eight consecutive quarters of positive comps, with improved bottom line by 100 basis points in recent quarters.

• The company is targeting a broader, predominantly female teen market, leveraging social campaigns and influencer partnerships to drive awareness and traffic.

• Store remodels (4.0 format) are prioritized, with 95 openings planned this year and a 25% lift in performance, especially in higher-tier malls and larger store formats.

Consumer trends and market environment

• Consumer demand is event-driven, with strong back-to-school sales and mid-single digit comp growth in Journeys during peak periods.

• The consumer remains resilient but faces challenges from rising gas and oil prices, with expectations for a more challenging back half of the year.

• Promotional intensity remains high in the industry, but the company maintains a full-price selling strategy, supported by strong assortments and diversified offerings.

• Average unit retail (AUR) was higher in the first half and is expected to remain elevated in the second half, with minimal reliance on promotions.

• Fashion boots are driven by trends rather than weather, with timing of seasonal shifts impacting sales cadence.

Banner performance and growth initiatives

• Schuh, the UK business, is shifting away from heavy promotions, resulting in a 300 basis point gross margin improvement despite comp headwinds.

• New leadership at Schuh aims to replicate the Journeys turnaround by focusing on assortment elevation and the Lead with Her strategy.

• Johnston & Murphy has expanded into non-footwear categories, now representing 50% of its assortment, and is benefiting from a consumer shift toward dressing up.

• Product innovation, shorter lead times, and high-profile marketing campaigns (e.g., Peyton Manning) are driving growth and attracting younger demographics.