Groupon (GRPN) investor relations material

Leadership and transformation

• Leadership team has deep entrepreneurial and private equity experience, focusing on building and turning around companies with a hands-on approach and long-term vision.

• The company was in a distressed state before current management, requiring a full-scale transformation and operational overhaul.

• Emphasis on building a high-performance, AI-native culture, attracting top talent from leading tech companies and fostering rapid internal growth.

• Management prioritizes agility, learning, and empowering employees to drive innovation and operational excellence.

• Leadership is committed to transparency and open communication with shareholders and employees.

Strategic vision and AI integration

• The company is building an AI-powered operating system (Project Foundry) to unify data, accelerate decision-making, and enhance execution.

• AI is central to transforming the business, enabling rapid product development, personalized customer experiences, and operational efficiency.

• The platform is being opened to AI builders and third parties, aiming to become the infrastructure for deals and experiences in an AI-driven future.

• Focus on readiness for emerging AI interfaces, such as chatbots and personal assistants, to ensure relevance across future digital channels.

• The company aims to be the gateway for small businesses to access AI-driven marketing and customer acquisition tools.

Marketplace model and value proposition

• Operates a two-sided marketplace, supporting merchants with customer acquisition, yield management, and operational tools.

• Strives to be a trusted partner for consumers, offering curated local experiences at unbeatable value.

• Investments in connectivity and bookability have driven strong growth in key categories like Things to Do.

• The company is addressing inconsistencies across cities and categories by tailoring solutions to local needs.

• Unique deals and a differentiated value proposition for small businesses are seen as key competitive advantages in an AI-driven landscape.