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Grupo Bimbo SAB de CV engages in the production, distribution, and sale of bread and bread products, cakes, cookies, snack cakes, and sweet goods made by independent baking companies. It also offers sliced breads under the Wonder, Tia Rosa, Barcel, Bimbo, Marinela, El Globo, Eureka!, Arnold, Oroweat, Mrs Baird's, Ricolino Paleteria, Superior Royal and others; baked goods under Bimbo, Rebolledo Panaderia Artesanal, Ricolino Galletas y Galletas Marias brands; cakes under the Marinela brand; cookies under the Regina brand; snacks under the Bimbo brand.