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Q4 2023

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Q4 2023

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Hanesbrands

Hanesbrands Inc. is an American clothing company selling its products globally. The company owns and operates several well-known clothing brands such as Hanes, Champion, Playtex, and several other notable names within the sector. Through its different brands, the company sells apparel aimed at a wide customer base, including men, women, and children, but with a clear focus on staples and comfortable clothing. The company is headquartered in Winston-Salem, North Carolina and its shares are traded on the NYSE

Hosiery and a Spin-Off

Founded in 1901 by John Wesley Hanes in Winston-Salem, North Carolina, the company initially focused on producing high-quality hosiery. The company slowly but surely grew over the decades, and soon came to produce a wide array of clothing with everything from underwear, staples like T-shirts and sweatshirts, activewear, and more.

The modern structure of Hanesbrands was established in 2006 when the company became an independent entity following its spin-off from the Sara Lee Corporation. This strategic move was a result of Sara Lee's decision to focus on its food, beverage, and household products segments.

The Apparel

While many associate the name 'Hanes' with basics like underwear and t-shirts, Hanesbrands' portfolio goes well beyond that. The company produces everyday basic apparel which includes innerwear, outerwear, hosiery, and activewear. Its products span a range of categories, from bras and panties to socks, sweatshirts, and athletic apparel. With a collection of well-known brands under its umbrella, such as Champion, Playtex, Bali, and Maidenform, the company caters to various consumer groups. From sports enthusiasts looking for performance gear to individuals seeking comfortable daily wear, Hanesbrands will more than likely have something that a consumer would find appealing.

Reaching Consumers

Hanesbrands Inc. uses several channels to sell its products to consumers. The company operates online stores, offering a convenient platform for customers to browse and purchase directly from the brand's digital catalog. Hanesbrands also owns and operates its own brick-and-mortar locations, as well as selling its merchandise through partnerships with other retailers. Some of the closest competitors to Hanesbrands are Fruit of the Loom (owned by Warren Buffets Berkshire Hathaway) and Gildan.