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Haverty Furniture Companies (HVT) investor relations material
Haverty Furniture Companies Small-Cap Virtual Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Company overview and positioning
Operates 129 stores across 17 states, with major presence in Florida, Texas, and Georgia.
Targets suburban, college-educated families with household incomes above $150,000.
All products are Haverty branded, and all operations are handled by in-house associates.
Debt-free status and operational efficiency are highlighted as key strengths.
Positioned in the upper-middle market, competing with brands like Crate & Barrel and Pottery Barn.
Growth strategy and store expansion
Aims for five new stores per year but will net zero growth in 2024 due to equal openings and closures.
Focused on expanding in Florida and Texas, with additional opportunities in major metropolitan areas and contiguous states.
Recent relocations and new stores in markets like Houston, Indianapolis, and St. Louis.
New stores typically take up to three years to reach full profitability.
Growth is seen as a strategic move to be ready for a housing market rebound.
Marketing, customer engagement, and digital initiatives
Shifted to a new media partner, Carmichael Lynch, resulting in improved traffic trends.
Expanded digital presence with platforms like Pinterest and enhanced broadcast advertising.
Launched a new website in late 2022, leading to double-digit organic growth in Q1 and Q2.
E-commerce sales remain in the low single digits, with a long-term goal of reaching 10%.
Regret-free guarantee introduced, reducing markdowns and differentiating from competitors.
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