HelloFresh is a meal kit delivery service that operates in various countries across the world, including the United States, Canada, Europe, and Australia. The company's primary business model involves delivering pre-portioned ingredients and step-by-step recipes to customers' doorsteps, allowing them to prepare meals in the comfort of their own homes.

Recipe to success

HelloFresh's competitive strengths include its ability to offer a wide variety of meal options, including vegetarian and low-calorie choices, and its focus on sourcing high-quality ingredients from local suppliers. Additionally, the company's online platform is easy to use, and its delivery service is reliable and timely.

The company is mostly known for providing an accessible, convenient, and healthy way for individuals and families to prepare meals at home without having to shop for ingredients themselves or rely on takeout. The company has also been praised for its commitment to sustainability and reducing food waste.

Rapid growth in recent years

HelloFresh has experienced rapid growth in recent years. In 2020, the company reported revenue of €3.75 billion, representing a 111% increase compared to the previous year. Additionally, HelloFresh has consistently been profitable since 2018 and has been able to maintain its profitability despite the challenges posed by the COVID-19 pandemic.

Two listed peers to HelloFresh include Blue Apron and Marley Spoon. Blue Apron is a meal kit delivery service that operates primarily in the United States, while Marley Spoon is a similar service that operates in multiple countries across the globe.