HelloFresh (HFG) investor relations material

Executive summary

• Q3 2025 revenue declined 9.3% year-over-year in constant currency, with a 12.9% drop in orders and a 3.8% increase in average order value (AOV); efficiency programs improved contribution margin to 24.5% of revenue.

• AEBITDA for Q3 was €40.3M (2.5% margin), with free cash flow before lease repayments reaching €170.4M year-to-date, up over €140M year-over-year.

• Customer satisfaction metrics and leading indicators (NPS, order rates, CLV) improved, supported by expanded menus and product innovation in both Meal Kits and Ready-to-Eat (RTE) segments.

• Leadership transition: Fabien Simon to succeed Christian Gaertner as CFO effective 31 October 2025.

• Efficiency initiatives are over 70% implemented, targeting 80% by year-end, structurally lowering fixed costs.

Financial highlights

• Q3 2025 revenue was €1,581.5M, down 13.5% year-over-year; AEBITDA was €40.3M (2.5% margin), and net loss widened to €49.4M.

• Free cash flow before leases for the nine months YTD was €170.4M, up over €140M year-over-year; free cash flow per diluted share for 9M 2025 was €1.03, up from €0.18.

• Contribution margin improved to 24.5% of revenue, up 0.2pp year-over-year.

• Marketing spend intensity at ~20% of net revenue, up slightly due to seasonality and strategic focus on higher-quality customer acquisition.

• Share buyback program ongoing, with 5.4M shares repurchased in Q3 2025 for €45M and additional 1.36M shares post-quarter for €10M.

Outlook and guidance

• Full-year 2025 guidance reaffirmed: constant currency revenue decline of 6–8% and AEBITDA of €415–465M.

• Sequential improvement in Meal Kits expected to continue into Q4, with high single-digit revenue decline projected.

• RTE segment anticipated to return to growth in 2026, with group growth expected to resume next year.

• No changes to previous guidance; positive momentum noted in September.