Humble Group (HUMBLE) investor relations material

Company Overview and Business Model

• Operates as a modern, entrepreneur-led FMCG group with over 40,000 products sold in 80+ markets and SEK 8 billion in revenue.

• Utilizes a decentralized, vertically integrated model, acquiring companies whose founders remain as shareholders and leaders, focusing on sustainability and health.

• Maintains strong B2B relationships with global retailers and a diversified customer base, serving major retailers like ICA, Coop, Tesco, and Woolworths.

• Covers the full value chain with own brands, factories, and distribution, operating more than 15 factories and collaborating with 400+ external manufacturers.

• Main markets include Sweden, UK, and Australia, with growing presence in the US and operations in 82 markets.

Strategic Direction, Initiatives, and Operational Focus

• Focuses on transforming the FMCG sector with healthier, sustainable products and a decentralized structure.

• Investing in production capacity, including a new 15,000 sqm candy factory and expanded bar production in Australia.

• Leveraging group synergies to improve efficiency in procurement, logistics, and supplier negotiations.

• Expanding private label offerings, especially in sugar-free candy and flavored dates, and targeting both premium and value segments.

• Plans to acquire companies that can be integrated into existing subsidiaries for better growth and multiples.

Historical Milestones and Recent Developments

• Underwent three phases: platform establishment, integration/consolidation, and strategic review.

• Completed 47 acquisitions, major equity raise, and refinancing; divested non-core assets.

• Implemented cost-saving programs and business focus reviews, with new leadership appointed.

• Transitioned to Nasdaq Main Market and converted to IFRS.

• Strategic review underway, including potential divestments and group streamlining.