Ibotta (IBTA) investor relations material

Platform evolution and business model

• Transitioned from a direct-to-consumer app to a broader network, partnering with major retailers like Walmart, Instacart, DoorDash, Uber, and most recently 7-Eleven, expanding reach and scale.

• Focused on proving value to CPGs by demonstrating incremental and profitable revenue growth, moving beyond being seen as a subsidization vehicle.

• Emphasizes a pay-for-performance model, only earning revenue when products are sold, which differentiates from other digital advertising channels.

• Third-party validation (e.g., Circana) is used to build trust with advertisers by transparently measuring campaign effectiveness.

• Network effects are accelerating as new publishers and advertisers join, creating more opportunities and confidence across the ecosystem.

Organizational and go-to-market transformation

• Shifted from a geographic to an industry vertical focus, enabling sales teams to develop deeper expertise and deliver more relevant solutions.

• Built out B2B marketing, revenue operations, and measurement teams to support a proactive, customer-centric sales approach.

• Tracks leading indicators such as meetings, pipeline growth, and customer engagement to drive and measure progress.

• Achieved a return to business growth ahead of expectations, signaling positive momentum.

• Focuses on continuous improvement and adaptation to customer needs, especially in a dynamic CPG environment.

Technology, AI, and operational efficiency

• Investing in foundational technology upgrades to reduce friction for advertisers, publishers, and employees, aiming for scalable growth by 2027.

• Leveraging AI and machine learning on 14 years of transaction data to optimize offer variants and campaign performance.

• Automating routine tasks to improve efficiency and effectiveness across the business.

• Exploring future opportunities in agentic commerce and integrating with evolving consumer applications.

• Balancing technology modernization with daily business operations to ensure stability and growth.