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JD Sports Fashion
JD Sports Fashion (JD) investor relations material
JD Sports Fashion Q2 2027 TU earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2027 TU earnings summary20 Aug, 2026
Executive summary
Q2 organic sales declined 1.3% year-over-year, with like-for-like sales down 3.1%; H1 organic sales fell 0.7% and LFL sales dropped 2.8%.
North America saw the steepest Q2 decline (organic -4.5%, LFL -6.8%), while Asia Pacific grew strongly (organic +10.2%, LFL +1.4%).
Apparel and accessories outperformed footwear, which remained soft due to consumer pressures and product cycle headwinds.
Online sales grew 2.6% in Q2, offsetting lower store footfall outside key events.
Financial highlights
Group Q2 sales: £3,088m (organic -1.3%, LFL -3.1%); H1 sales: £5,899m (organic -0.7%, LFL -2.8%).
Gross margin for H1 was in line with expectations, with controlled price investments offset by higher marketing contributions.
Group in a net cash position as of 1 August 2026, compared to net debt in the prior year.
Outlook and guidance
FY27 profit before tax and adjusting items now expected at £700m–£800m (previously £750m–£850m).
Free cash flow guidance unchanged at £460m–£520m.
Promotional market conditions and consumer headwinds expected to persist into H2.
Impact of high-heat footwear in North America
Reconcile PBT downgrade with stable FCF guidance
Gross margin resilience in promotional markets
Partial view of Summaries dataset, powered by Quartr API
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Latest events from JD Sports Fashion
- Sales up 11.7%, free cash flow up 36%, with cautious FY27 outlook and higher shareholder returns.JD
H2 2026 - Q4 organic sales up 1.4%, FY26 profit and £400m free cash flow expected in line with guidance.JDQ4 2026 TU
- Solid Q3 sales growth and disciplined execution, but FY26 profit outlook trimmed amid macro headwinds.JDQ3 2026 TU
- Record H1 revenue and profit growth led by North America and Hibbett, guidance maintained.JDH1 2025
- Full-year profit is now guided to the lower end as Q3 trading proved volatile.JDQ3 2025 TU
- Q2 organic sales up 8.3%, margin stable, and U.S. reach expanded via Hibbett acquisition.JDQ2 2025 TU
- Targets growth, efficiency, and a £100m buyback after 5.8% organic revenue growth.JDQ4 2025 TU
- Record sales, strong margins, and a trading update scheduled for 14 January 2025.JDTrading Update
- Revenue up 10.2% to $11.5B, strong cash flow, cautious FY2026 outlook amid volatility.JDH2 2025
Next JD Sports Fashion earnings date
H1 202723 Sep, 2026
JD Sports Fashion
Next JD Sports Fashion earnings date
H1 202723 Sep, 2026
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