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Jones Soda (JSDA) investor relations material

Jones Soda The Gateway Conference 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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The Gateway Conference 2025 summary3 Sep, 2025

Strategic direction and business transformation

  • Leadership team joined in early 2024, initiating a turnaround focused on cost controls, purchasing, and manufacturing improvements.

  • Transitioning from a craft soda business to a multi-category beverage portfolio, targeting growth in reduced sugar, hemp/THC-infused, and ready-to-drink segments.

  • Emphasis on leveraging strong brand equity and experienced CPG leadership to drive expansion.

  • Innovation is now concentrated within three main categories: core, modern, and adult beverages, with a focus on depth over breadth.

  • Board and management team bring significant CPG and supply chain expertise, supporting the company’s growth trajectory.

Product portfolio and market positioning

  • Core soda remains relevant, with new low and zero sugar options appealing to health-conscious consumers.

  • Modern soda, including Pop Jones and Fiesta Jones, targets the $2B category projected by 2029, focusing on functional and Latin-inspired flavors.

  • Adult beverages, such as Spike Jones and THC-infused products, are positioned to capture shifting consumer preferences away from beer and wine.

  • Expansion into prebiotics and “better for you” products aligns with market trends and consumer demand.

  • Club and convenience channels, including a recent launch in Costco Southeast, are key growth drivers.

Financial performance and operational focus

  • 2022 revenue was around $19M, declined to under $17M, but rebounded above $19M last year, though with significant EBITDA losses due to heavy innovation spending.

  • Gross margin improved from 21% to the 30% range in the first half, with a goal to reach mid-30s.

  • Sequential quarterly revenue growth is targeted, with a focus on core, modern, and adult beverage categories.

  • EBITDA loss improved by 47% in the first six months through cost-cutting and process improvements.

  • Foundation for future growth established by narrowing focus, controlling costs, and replicating best practices.

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Frequently asked questions

Jones Soda Co is a beverage company known for its wide variety of craft sodas, offering distinctive flavors made with pure cane sugar. The company markets its products in glass bottles, cans, and fountain formats, with unique packaging featuring consumer-submitted photos on the labels. Jones Soda’s offerings include traditional soda flavors like cola and root beer, as well as more unconventional varieties such as berry lemonade and green apple. In addition to its soda products, the company has expanded into new categories, including cannabis-infused beverages and related products. The company is headquartered in Seattle, Washington, and its shares are listed on the OTCQB.

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