Jones Soda (JSDA) investor relations material

Company evolution and leadership

• Transitioned from a craft soda company to a multi-category beverage business with core, modern, and adult product lines.

• Leadership overhaul 14 months ago focused on operational discipline, vendor trust, and process standardization.

• Narrowed focus to three main categories, divesting non-core assets and emphasizing innovation within defined verticals.

• Built strong brand equity over 30 years, leveraging viral collaborations and consumer nostalgia.

• New management team and board members bring experience from major CPG and food companies.

Financial performance and guidance

• Achieved $25.3 million in revenue in 2025, a 42% increase from the prior year, with adjusted EBITDA loss reduced to $2 million.

• Q1 2026 saw over $12 million in sales, positive adjusted EBITDA, and first net income positive quarter.

• 2026 guidance targets over $40 million in revenue (60% growth), with continued profitability expected.

• Cash position at Q1 was over $4 million, with break-even at $10 million in quarterly revenue.

• Gross margin improved from 28% to low 30s, with expectations to reach mid-30s by year-end due to scale and D2C growth.

Strategic initiatives and partnerships

• Focused on deepening innovation and partnerships, including successful collaborations with Bethesda (Fallout), Folds of Honor, and Crayola.

• Fallout partnership drove viral brand impressions and rapid club channel expansion, with two years remaining on the agreement.

• New product launches include a zero-sugar line and collector items like the Fallout rocket bottle.

• D2C channel expected to reach $7 million in 2026, up from $1 million in 2025, driven by technology upgrades and unique offerings.

• Actively pursuing additional partnerships and omnichannel distribution, with growing interest from major club retailers.