Jumia Investor Relations Material
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Q1 2025
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Your one-stop shop in Africa and the Middle East
Jumia is an online marketplace that operates in Africa and the Middle East, providing a platform for sellers to offer a variety of products and services to customers. The company's business model involves connecting sellers with buyers through its ecommerce platform. Sellers can create their own online stores on Jumia's website and list their products, while buyers can browse and purchase these products online. Jumia also offers various value-added services to sellers, such as marketing and advertising, payment processing, and order fulfillment.
Jumia's revenue model, products, and peers
Jumia generates revenue by charging fees to sellers for using its platform and services, as well as by charging delivery fees to customers. Additionally, Jumia offers its own products, such as electronics and fashion items, which it sources from suppliers and sells directly to customers. Three listed companies having similar offerings to Jumia are Amazon, MercadoLibre, and Alibaba.
Competitive advantages
Just as for the aforementioned companies, Jumia possesses several competitive strengths such as first mover advantage, economies of scale, and network effects. Jumia was the first-mover in the African ecommerce market, giving it an early lead over competitors. This advantage has allowed Jumia to establish a strong brand presence and build a large customer base in the region.
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