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Jumia (JMIA) investor relations material

Jumia Company Presentation summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Company Presentation summary8 Sep, 2025

Business overview and market position

  • Operates as Africa's leading ecommerce platform, serving 18.2M annual active customers and 5.4M physical goods orders across 9 countries, with a GMV of $720.6M and $167.5M in revenue for 2024.

  • Leverages a decade of experience, strong brand recognition, and deep local knowledge to address Africa's underpenetrated ecommerce market.

  • Asset-light logistics model and extensive vendor network (~70K active vendors) enable broad product assortment and efficient delivery.

  • Management team with significant tenure and expertise in African markets and global ecommerce.

Market opportunity and growth drivers

  • Africa's young, growing population and rising internet penetration create substantial ecommerce potential.

  • Middle class expansion and budget-conscious consumers drive demand for affordable, accessible goods.

  • Tackles market challenges such as low trust, cash preference, and limited infrastructure with technology, logistics, and payment solutions.

  • Focuses on underserved cities and segments, unlocking pent-up demand and market inefficiencies.

Platform enablers and value proposition

  • Marketplace connects local and international vendors to a large consumer base, offering diverse products and competitive pricing.

  • JumiaPay integrates multiple local payment methods, supporting cashless transactions and digital services.

  • Technology platform provides vendor and customer tools, pricing automation, and logistics management.

  • Asset-light logistics network covers urban and rural areas, with over 1,500 delivery locations and >120K m² warehouse space.

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Frequently asked questions

Your one-stop shop in Africa and the Middle East

Jumia is an online marketplace that operates in Africa and the Middle East, providing a platform for sellers to offer a variety of products and services to customers. The company's business model involves connecting sellers with buyers through its ecommerce platform. Sellers can create their own online stores on Jumia's website and list their products, while buyers can browse and purchase these products online. Jumia also offers various value-added services to sellers, such as marketing and advertising, payment processing, and order fulfillment.

Jumia's revenue model, products, and peers

Jumia generates revenue by charging fees to sellers for using its platform and services, as well as by charging delivery fees to customers. Additionally, Jumia offers its own products, such as electronics and fashion items, which it sources from suppliers and sells directly to customers. Three listed companies having similar offerings to Jumia are Amazon, MercadoLibre, and Alibaba

Competitive advantages

Just as for the aforementioned companies, Jumia possesses several competitive strengths such as first mover advantage, economies of scale, and network effects. Jumia was the first-mover in the African ecommerce market, giving it an early lead over competitors. This advantage has allowed Jumia to establish a strong brand presence and build a large customer base in the region.

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