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The largest ecommerce marketplace in Latin America

MercadoLibre is the leading ecommerce player and one of the leading fintech businesses in Latin America. The company offers a suite of technology solutions across the complete value chains of ecommerce and fintech, including services such as an ecommerce marketplace, logistics, digital payments, digital advertising, and credits for both businesses and consumers.

Since the company's earliest days, it has been heavily concentrated on both ecommerce and fintech. MercadoLibre can therefore be considered the lovechild of Amazon, Alibaba, and Adyen.

Six different businesses

Today, MercadoLibre operates across roughly 20 countries and maintains a market leading position in each of the major countries in Latin America. The business can be broken down into six main segments:

  • MercadoLibre
    The MercadoLibre marketplace is a fully automated commerce platform which enables MercadoLibre, third party merchants, and individuals to list merchandise and conduct sales online. The marketplace has been the core of the ecosystem since the company was founded, and still is today. Since MercadoLibre initially started off as an eBay replica, it had more similarities to eBay and Alibaba rather than Amazon; since the business model at first was focused towards providing a marketplace rather than first party sales and supply chain management.

  • Mercado Pago
    To complement the MercadoLibre Marketplace and enhance the user experience for both buyers and sellers, MercadoLibre developed Mercado Pago, an integrated digital payments solution. Mercado Pago is a full ecosystem of financial technology solutions, with presence both in the digital and physical world. It was launched in 2003, just four years after the mother company was founded. Under this business segment, MercadoLibre operates several different fintech solutions such as Point of Sale systems, credit solutions for both merchants and consumers, prepaid cards, digital wallets, and investment accounts.

  • Mercado Envios
    The Mercado Envios logistics solution enables sellers on the platform to utilize third-party carriers and other logistics service providers, while also providing them with fulfillment and warehousing services. The logistics services they offer are an integral part of the overall value proposition as they reduce friction between buyers and sellers, and allow MercadoLibre to have greater control over the full user experience.

  • Mercado Ads
    MercadoLibre’s advertising platform enables businesses to promote their products and services on the platform. Brands and merchants can display ads both on the ecommerce marketplace and through Mercado Pago.

  • Mercado Shops
    This business segment is similar to what Shopify does. The ‘Shops’ division enables users to set up their own online stores, with the benefit of having access to all the benefits MercadoLibre offers to help merchants. When opening an online store through Mercado Shops, all the payment solutions, logistics, shipping, fulfillment, and sales management provided by MercadoLibre become available.