Kimberly-Clark (KMB) investor relations material

Strategic transformation and growth momentum

• Leadership team has driven a major transformation, focusing on branded personal care and building a veteran executive group.

• The Powering Care strategy has delivered consistent volume-driven organic growth, expanded profit margins, and industry-leading momentum.

• Portfolio is pivoting toward high-growth personal care categories, with six $1B+ global brands and leading positions in over 80% of key markets.

• Positioned to benefit from demographic trends in baby care, women’s health, and active aging, with scalable growth blueprints.

• Significant investments in advertising, R&D, and capital expenditures support ongoing transformation and innovation.

Innovation and product leadership

• Innovation ecosystem focuses on consumer intimacy, agile design, and a robust pipeline spanning short to long-term horizons.

• Over 75% of volume plus mix-led growth in 2025 came from innovation, with new launches delivering 285 bps margin accretion.

• Innovation pipeline for FY26–28 is 160% larger than in 2020, with 670 bps higher average margins.

• Rapid global scaling of innovations and premium features, such as Cloud Waistband, Kotex Gravity, and harmonized platforms across 65 markets.

• Digital and creative excellence recognized globally, with 11 Cannes Lions and increased market share and household penetration.

Brand building and digital transformation

• Holistic blueprint for growth leverages consumer insights, brand lab, and digital transformation to unlock long-term growth.

• End-to-end approach has driven significant market share gains and improved ROI in key markets like Brazil, Indonesia, and the U.S.

• Digital-first strategies in China and Indonesia have delivered strong share gains and lower costs per view.

• E-commerce leadership in the U.S. and China, with advanced AI and data-driven category discovery.

• Brand relaunches and creative campaigns have reduced stigma and increased loyalty in adult and feminine care.