Magnite (MGNI) investor relations material

Key partnerships and industry trends

• Expanded partnership with VIZIO and Walmart enables broader use of first-party data across multiple DSPs and inventory, signaling a shift of data control to the sell side in CTV and commerce media.

• Recent agency marketplace launches, such as with Dentsu in Sweden and Spain, highlight a trend toward agencies creating their own tech offerings and marketplaces to control CTV ad spend and data.

• Exclusive relationships with nearly all CTV providers and buy-side partners have created a network effect, making the platform a central hub for both supply and demand.

• Commerce media partnerships are growing, with exclusive arrangements and a focus on leveraging rich first-party data for both onsite and offsite advertising.

• The number of commerce media partners has increased from 7 to 23, with expectations for continued growth and significant future contribution to DV+ business.

Product innovation and automation

• Significant investment in data curation and protection, including acquisitions, has strengthened the ability to securely manage and enable first-party data for clients.

• Introduction of agentic products, including seller, mediation, and buyer agents, aims to automate and streamline the traditionally manual insertion order process, reducing turnaround from weeks to minutes.

• Agentic tools are designed to reduce friction and accelerate ad spend deployment, serving as an accelerant for programmatic transactions.

• AI-driven productivity improvements have reduced reliance on offshore contractors and internal costs, contributing to margin expansion.

Market dynamics and financial performance

• CTV programmatic adoption is accelerating, with 25%-30% year-over-year growth seen as sustainable and the new normal.

• Managed service business has rapidly declined, with most clients bringing programmatic in-house, but underlying CTV programmatic business grew 38% year-over-year in Q1 when excluding managed service.

• Political ad spend is expected to increase 20%-25% over the last midterm, with CTV and programmatic as the fastest-growing components.

• Despite a shift to CTV, take rates have stabilized due to higher volumes and a growing role in demand generation, offsetting lower managed service mix.

• Nearly 2 trillion ad requests are processed daily, with DV+ QPS at record highs, indicating strong underlying volume.