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Marimekko (MEKKO) investor relations material
Marimekko Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary14 Aug, 2025
Executive summary
Net sales in Q2 2025 increased by 2% to €44.5 million, driven by strong retail sales in Finland and internationally, despite lower non-recurring promotional deliveries in Finnish wholesale.
Comparable operating profit in Q2 rose 2% to €6.5 million (14.6% margin), supported by higher sales and improved margins, but offset by higher fixed costs.
H1 2025 net sales grew 3% to €84.1 million, with international sales up 7% and Finnish sales stable.
Omnichannel retail sales increased 6% in Q2 and 8% in H1, with new store openings in Asia and Europe.
Strategic investments continue, including the upcoming Paris flagship store and omnichannel expansion.
Financial highlights
Q2 net sales: €44.5 million (+2% YoY); H1 net sales: €84.1 million (+3% YoY).
Q2 comparable operating profit: €6.5 million (14.6% margin); H1 comparable operating profit: €10.9 million (13% margin).
H1 result for the period: €7.5 million (-13% YoY); EPS: €0.19 (-13% YoY).
Cash flow from operating activities in H1: €0.7 million, down from €10.3 million YoY, mainly due to higher inventories and receivables.
Gross investments in H1 2025: €1.6 million (+36% YoY), focused on store network and digital development.
Outlook and guidance
Net sales for 2025 expected to grow from 2024 (€182.6 million); comparable operating profit margin estimated at 16–19% (2024: 17.5%).
International and Asia-Pacific sales projected to grow; Finland sales expected to be flat or slightly up.
Licensing income in 2025 forecasted to be significantly below previous record years.
Fixed and marketing costs anticipated to increase in H2 and 2025 due to campaign phasing.
Ongoing uncertainties in global economy, trade policy, and supply chains may impact performance.
Assess the impact of tariffs on US market.
How will flagship store in Paris impact growth?
Why did cash flow from operations decrease?
How will increasing US tariffs impact procurement costs?
Elaborate on the strategy for licensing income.
Explain the rationale behind the Paris flagship store.
Assess impact of US tariffs on procurement costs.
How will the Paris flagship store fuel the ecosystem?
Explain the licensing income strategy going forward.
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Frequently asked questions
Patterned and colorful design from the Nordics
Marimekko was formed in 1951 when designers Riitta Immonen and Maija Isola helped Armi Ratia to host her first fashion show—an instant success. They impressed their customers with the clean cuts, pleasing patterns, and bright colors used by Ratia when developing bold new patterns for her husband's small printing company—the birth of the iconic Marimekko floral patterns.
Desirable Finnish design
This Finnish design house today operates a product portfolio, including high-quality clothing, bags, and accessories, as well as home decor items. You find about 150 Marimekko stores worldwide, and their online store serves customers across 35 countries. The key markets are Northern Europe, the Asia-Pacific region, and North America.
Success when worn by the president’s wife in the 60s
In 1960 everyone's eyes were on the US presidential election. Marimekko, however, was in full production mode, as John Kennedy’s wife, Jacqueline, had bought not one but seven Marimekko dresses. Her purchase made the news headlines; Marimekko became an overnight sensation and was featured in international fashion magazines like Elle, Vogue, and Harper’s.
A licensing company
Marimekko is highly seasoned in licensing, and it has been an integral part of their business since the 1970s. For example, they have partnered with high-profile names such as Converse, Banana Republic, Target, Uniqlo, and Adidas. They have also launched limited-edition collections, making the Marimekko brand known globally.
Marimekko and their financials
The company has a market cap of €392 million. It has increased their revenue by 97 percent in the last ten years and EBIT by 785% in the same period, meaning that the company has converted a more significant percentage of revenue into profits. This could imply improved cost efficiency or the company's ability to set higher unit prices on their products.
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