Mortgage Advice Bureau (MAB1) investor relations material

Strategic direction and business transformation

• Focus on scaling the platform, leveraging technology, and evolving from a product-led to a platform-enabled growth model to drive sustainable, profitable growth over the next five years.

• Shift from episodic, transaction-driven revenue to a recurring, relationship-based economic model, prioritizing customer retention, market share gains, and lifetime value.

• Expansion into digital lead flow and non-purchase segments through acquisitions, notably Fluent and Dashly, broadening reach into refinancing and early-stage customer engagement.

• Rebranding and a three-brand strategy to reflect digital capabilities and target specific market segments, including first-time buyers and specialist sectors.

• MAB 3.0 strategy aims to integrate conveyancing and surveying, creating a seamless end-to-end home buying ecosystem and new revenue streams.

Technology, data, and platform innovation

• Platform enables scale without proportional cost increases, using structured data, automation, and AI to improve adviser productivity, compliance, and customer experience.

• Over 345,000 leads generated in 2025, with high customer engagement and self-serve adoption, supporting scalability and efficiency.

• AI-driven tools deliver 25% chat-to-lead conversion, reduce staff time per case by over five hours, and enhance fraud detection and compliance.

• Proprietary data asset underpins personalized journeys, cognitive advice, and retention campaigns, creating a compounding competitive advantage as scale increases.

• Platform built on secure, scalable cloud infrastructure, with best-in-class security, observability, and cost optimization tools.

Financial guidance and performance outlook

• 2025 revenue expected at £380 million, up 19% from 2024, with cash conversion above 100% and adjusted PBT margin at 11.3%.

• Medium-term target to double revenue and achieve at least 15% profitability margin, driven by operating leverage, integration of higher-margin businesses, and technology efficiencies.

• Record revenue, profit, and EPS anticipated for 2025, with ongoing strategic investment in technology, digital marketing, and key personnel.

• M&A focus in 2025 on consolidating minority interests, expanding in the South, and increasing presence in later life lending; future emphasis on integration and ecosystem expansion.

• Cost structure evolving to increase fixed cost proportion, enabling margin expansion and resilience, with operating leverage expected to accelerate from 2027 as platform effects compound.