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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
MULBERRY GROUP
MULBERRY GROUP (MUL) investor relations material
MULBERRY GROUP Q2 2027 TU earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2027 TU earnings summary19 Oct, 2026
H1 sales and markets
Sales increased 18.1% YoY at actual currency rates and 18.2% at constant currency, in line with Board expectations.
Reported sales growth by region: UK +10%, USA +9%, Europe ex UK +28%, Asia Pacific +34%; franchise and wholesale +23%.
US performance benefited from stronger customer demand, positive digital sales including Bloomingdale's Marketplace, and expanded wholesale presence; Europe also performed strongly.
Franchise and wholesale represented 17% of total sales, up from 16% in H1 26.
Product and brand
Seasonal and core collections both saw strong demand; Raffia, Crochet, Stevie and Darley Camera Bag performed particularly well alongside Bayswater and Lily.
The Mulberry by Christopher Kane runway show at London Fashion Week increased brand visibility, customer engagement and traffic across stores, digital platforms and third-party partners.
Delilah, Oxblood and Vintage Oak colourways launched ahead of H2.
Trading and profitability
Disciplined trading supported strong full-price sales; excluding markdown activity, promotional sales were 300 bps lower as a proportion of sales YoY.
Priorities remain rebuilding gross margin and restoring profitability, with a continued focus on full-price growth and cost management.
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Latest events from MULBERRY GROUP
- Revenue up 4% to £125.5m, gross margin 72%, and losses sharply reduced year-over-year.MUL
H2 2026 - Strong H2 sales and brand initiatives drove growth, margin improvement, and industry engagement.MULTrading update
- Strong festive trading and brand refresh drove 5.3% sales growth and higher full-price sales.MULTrading update
- Gross margin rose to 69% as loss before tax halved, with strong cost control and new funding.MULH1 2026
- Revenue fell 21% and loss before tax improved to £31.8m, with cost actions and new strategy underway.MULH2 2025
- £20 million fundraising targets growth amid falling revenues and ongoing cost reductions.MULTrading Update
- Revenue and profit fell sharply amid macroeconomic headwinds; digital and international sales grew.MULH2 2024
- Revenue fell 19% and losses widened, with turnaround plans led by new leadership.MULH1 2025
Next MULBERRY GROUP earnings date
H1 202719 Nov, 2026
MULBERRY GROUP
Next MULBERRY GROUP earnings date
H1 202719 Nov, 2026
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