National Vision (EYE) investor relations material

Strategic transformation and leadership

• Executing a comprehensive transformation with a new leadership team from top optical and retail backgrounds, focused on modernization, data-driven decision-making, and urgency.

• Transitioning from a price-focused, analog model to a segmented, digital, and customer-centric approach, emphasizing consultative selling and personalized experiences.

• Four growth vectors: targeting underdeveloped consumer segments (Managed Care, progressive wearers, Outside Rx), expanding premium product categories, enhancing customer experience, and accelerating new store growth.

• Leveraging data-driven insights to personalize marketing, expand CRM capabilities, and enhance both digital and in-store experiences, aiming to increase customer loyalty and average transaction value.

• Refreshing brand identities and launching new campaigns (e.g., "Every Eye Deserves Better") to broaden appeal, with further brand evolutions planned for Eyeglass World and Vista.

Market position and growth opportunities

• Third largest player in the $70B U.S. optical retail market, with the market projected to reach $85B by 2030.

• Over 1,200 retail stores, 6M annual eye exams, and one of the largest employed optometrist networks.

• Managed care penetration targeted to grow from 40% to 50% of revenue, capitalizing on a growing managed vision care population.

• New store growth to re-accelerate, with plans for approximately 240 new stores from 2026–2030 and improved store economics.

• Enhanced digital experience, with over 3M eye exams booked online and a modernized brand platform.

Merchandising and product strategy

• Evolving product mix with a focus on premium frames, advanced lenses, anti-reflective coatings, Transitions, and increased penetration of lens add-ons.

• Designer frame strategy showing strong results, with Ray-Ban Meta glasses exceeding sales goals.

• Store segmentation and localized merchandising underway, tailoring assortments to market needs and introducing more premium/luxury brands in select locations.

• Methodical, customer-insight-driven merchandising transformation to fuel sustainable growth and margin expansion.

• Deploying new technologies (Optikam, iPads, advanced CRM) to enhance in-store and online journeys, educate customers, and increase premium product attach rates.