Nine Entertainment Co. (NEC) investor relations material

Strategic expansion and portfolio transformation

• Acquisition of QMS Media marks a shift toward high-growth, resilient verticals, with growth assets now comprising about 60% of revenue and 70% of EBITDA.

• Integration of QMS extends engagement from digital and broadcast to outdoor, creating a cross-platform media ecosystem.

• QMS is focused on premium, metro-market digital out-of-home assets, with 96% of Australian revenue from digital, surpassing industry averages.

• Long-term lease profiles in both Australia and New Zealand provide revenue stability, with weighted average expiries of 7–8 years.

• Multiple growth drivers include occupancy, yield, incremental sites, new contracts, and cost synergies.

Market leadership and growth momentum

• Outdoor advertising is the fastest-growing segment in Australia, with QMS outpacing the market in both Australia and New Zealand.

• QMS has grown its Australian market share from 10% to 15% over six years, driven by digital expansion and key contract wins.

• In New Zealand, market share increased from 21% to over 30% since 2024, supported by major contract acquisitions.

• QMS generated a disproportionate share of industry revenue growth in both billboards and street furniture categories.

• Three years of double-digit revenue and EBITDA growth, with underlying EBITDA margin around 29%.

Digital innovation and data-driven capabilities

• QMS leads in digital out-of-home, with advanced programmatic and data-driven audience measurement tools.

• The MOVE system, launched in March 2026, enhances audience measurement, enabling more precise targeting and campaign validation.

• Integration of first-party data and location intelligence enables joint targeting and efficient campaign delivery across platforms.

• AI-driven analytics support audience understanding, inventory optimization, dynamic content, and operational efficiency.

• Retail media and event amplification are leveraged at scale across QMS and digital environments.