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Online Brands Nordic (OBAB) investor relations material
Online Brands Nordic Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary21 Aug, 2025
Executive summary
Net sales for Q2 2025 reached 98.1 MSEK, up 25.9% year-over-year, with own e-commerce sales growing 39.7% to 85.9 MSEK.
Integration of acquired companies Getcamping and Reforma contributed 20.6 MSEK in quarterly sales.
Strategic efficiency measures and system upgrades temporarily impacted profitability, but position the group for future growth.
After the quarter, Tanrevel was acquired, strengthening the position in the beauty segment.
Financial highlights
Gross profit for Q2 was 51.7 MSEK (48.9 MSEK), with a gross margin of 52.8% (down from 62.6% last year) due to lower-margin acquisitions.
Adjusted EBITDA was -0.9 MSEK (4.3 MSEK), with an adjusted EBITDA margin of -0.9% (5.5%).
Total result for the quarter was -10.8 MSEK (-1.6 MSEK), and EPS was -0.58 SEK (-0.07 SEK).
Cash flow from operating activities was -9.0 MSEK (3.0 MSEK).
Net debt at period end was 36.6 MSEK (34.8 MSEK).
Outlook and guidance
Entering the seasonally strongest quarters (Q3 and Q4), with expectations of improved profitability.
Efficiency measures and acquisitions are expected to drive higher growth and profitability.
No formal sales or earnings guidance provided for the full year 2025.
Assess impact of efficiency efforts on H2 results.
How will Tanrevel acquisition drive future growth?
Explain the lower gross margin in Q2 2025.
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Next Online Brands Nordic earnings date
Q3 202519 Nov, 2025
Next Online Brands Nordic earnings date
Q3 202519 Nov, 2025
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Frequently asked questions
Online Brands Nordic AB is an e-commerce company headquartered in Gothenburg, Sweden. The company operates several online retail platforms, including Trendcarpet for carpets, Hatshop for hats, Kitchenlab for kitchen utensils, and Bread & Boxers for men's and women's underwear and T-shirts. Additionally, it sells outdoor and ski clothing for children and youth under the Isbjörn brand and runs a jewelry store named Victorins. The company serves customers in Sweden and internationally through its e-commerce channels and marketplaces. The company is headquartered in Gothenburg, Sweden, and its shares are listed on the Nasdaq Stockholm.
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