PlaySide Studios (PLY) investor relations material

Launch performance

• Since its 10 September 2026 launch on Steam, PlayStation and Xbox, Dumb Ways to Build sold an estimated 150,000 units, including co-operative Steam bundles.

• Steam accounted for ~two-thirds of units sold; PlayStation and Xbox contributed ~one-third.

• Estimated gross sales were US$1.0m (A$1.4m); net revenue after platform fees, VAT and returns was US$0.6m (A$0.9m), ahead of internal forecasts.

• The title launched with ~100,000 Steam wishlists; Steam wishlists more than doubled after launch, with net wishlists across platforms exceeding 260,000.

• More than 80% of Steam purchases came from players who had not wishlisted the game.

Player reception and engagement

• Ratings reached 87% on Steam, 4.8/5 on the Xbox Store and 4.6/5 on the PlayStation Store.

• Steam concurrent players peaked above 1,600 over launch weekend; engagement settled into a consistent pattern with pronounced weekend peaks.

• Player feedback is informing post-launch plans, with new levels, expanded lobbies and user-generated content support planned.

Marketing and roadmap

• Dumb Ways brand channels generated over 4m game views; brand and creator channels drove over 36m views, with Twitch viewership peaking above 57,000 concurrent viewers.

• The game appeared in content from over 2,600 unique creators, with coverage including IGN, Loserfruit, Northernlion and Fuslie, plus PlayStation and Xbox social channels.

• Near-term plans include new levels, multiplayer beyond the current four-player limit and tools for players to build their own levels.

• Developed using existing Dumb Ways assets, the game enabled a rapid path to market; management said first-month performance exceeded internal forecasts and expected continued sales through the financial year.