Playboy (PLBY) investor relations material

Strategic transformation and financial discipline

• Transitioned from turnaround to growth, emphasizing an asset-light model and global brand recognition.

• Doubled EBITDA year-over-year and reduced debt by $73 million, focusing on high-margin licensing and organizational simplification.

• Completed a transformative deal in China, selling a 50% stake for $45 million cash and $67 million in guarantees, targeting $108 million debt by January 2028.

• Licensing business delivers 90% gross margin and over $330 million in unrecognized revenue, funding future brand initiatives.

• Plans to expand into new geographies and categories, including EMEA, Latin America, APAC, gaming, and color cosmetics.

Brand ecosystem and content strategy

• Operates with a dual audience: men drive content consumption and subscriptions, while women are primary creators and significant product buyers.

• Efficient content generation through creator-driven magazine and paid voting contests, with 45,000 contestants in the latest round.

• Recent magazine issue featuring Karol G generated 70 million social views and sold out 22,000 copies, validating the ecosystem.

• Archive content to be repackaged and monetized using AI, with plans to revive signature franchises and events.

• Early-stage digital and print memberships, with plans to expand event offerings and revive historic experiences.

Growth drivers and operational focus

• Four growth pillars: licensing, media/experiences, physical clubs, and Honey Birdette premium lingerie.

• Asset-light approach for new clubs, with Miami selected as the first location and a three-year timeline for launch.

• Honey Birdette improved gross margins from 40% to 60% by reducing discounting and focusing on profitability.

• U.S. identified as the primary growth market for Honey Birdette, with higher store turnover, profitability, and lower customer acquisition costs.

• Store expansion paced by cash flow, with reduced build-out costs and a focus on self-funding growth.