PVH (PVH) investor relations material

Brand strategy and consumer

• Calvin Klein and Tommy Hilfiger rank among the top five brands in every region served; consumer research finds strongest positioning with Gen Z and young millennials, especially status shoppers and style enthusiasts.

• Strategy centers on returning to each brand’s core DNA and making it current: Calvin Klein’s underwear and denim heritage, and Tommy Hilfiger’s classic American style tied to pop culture.

• Status shoppers and style enthusiasts, together with their value-oriented counterparts, represent roughly 40% of the market.

Operating priorities and macro

• The approach is systematic, repeatable growth: identify priority categories and franchises, invest in product newness and innovation, and connect creative direction to the business engine.

• Global capabilities are being built across brands and regions to make initiatives faster, cheaper and more efficient, while improving time to market; greater financial and operational discipline is planned.

• Europe faced tough consumer sentiment amid the Middle East war; from Q1 to Q2, e-commerce grew YoY and D2C, including stores, improved sequentially.

• North America and APAC showed no major macro disruption; D2C growth and AUR expansion continued, while execution was emphasized as critical in tougher markets.

Product, marketing and channels

• Calvin Klein underwear and denim make up roughly half of the brand; with the jeans lifestyle concept, those areas represent 80%. Tommy’s highlighted strengths include sweaters, outerwear and shirts.

• D2C is showing the fastest impact from the strategy, with double-digit e-commerce traffic growth, e-commerce growth across brands and regions, AUR expansion, customer acquisition and improved retention.

• Wholesale partnerships with Zalando, Amazon, Tmall and Macy’s are being strengthened through shared consumer knowledge and data; renovated Calvin Klein and Tommy Hilfiger shop-in-shops at Macy’s in Miami were performing well.

• The licensing transition is expected to finish by year-end; the $350 million go-forward licensing business is growing and total licensing is expected to begin growing next year.

• Marketing is being connected more directly to products, stores and current-season sales; leadership cited campaign-linked denim sell-through and aims to scale disciplined, full-funnel activation.