PVH (PVH) investor relations material

Brand strategy and consumer engagement

• Focused on strengthening Calvin Klein and Tommy Hilfiger through clear brand direction and targeted product categories, especially denim and underwear.

• Achieved leading social media engagement, particularly among Gen Z and young millennials, driving double-digit e-commerce traffic growth for Calvin and high single-digit for Tommy in Q2.

• Full-funnel marketing and enhanced shopping experiences across social, e-commerce, and physical stores are key growth drivers.

• Runway events and influencer campaigns have significantly boosted consumer desirability and social engagement, with engagement rates far above industry benchmarks.

Regional performance and execution

• EMEA remains a core strength, with improved D2C trends and e-commerce growth despite macro disruptions.

• North America shows growth in DTC channels, with investments in store renovations, shop-in-shops, and digital innovation.

• APAC is experiencing sequential strengthening, and close partnerships with wholesale partners are emphasized globally.

Financial discipline, cost management, and margin outlook

• New CFO brings experience in financial discipline and operational excellence, aiming to further strengthen profitability.

• $45 million in annualized run rate cost savings identified, with benefits split between 2026 and 2027, mainly from indirect procurement and cost management.

• Gross margin improvements driven by higher AURs in D2C, with continued focus on cost efficiencies and leveraging global sourcing.

• Marketing spend remains at 6% of sales, with ROI improvements from better targeting and integration across channels.