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Razer Investor Relations Material
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Hardware for Gamers
Razer Inc. is an American-Singaporean technology company that develops and sells consumer electronics and hardware specifically targeted for the gaming community. It produces mice, headsets, keyboards, webcams, and similar items in a distinct design language and sells its products all over the world. The company has dual headquarters in Queenstown, Singapore, and Irvine California. Razer trades under the stock code “1337” on the HKEX.
From San Diego to Razer
Razer started its journey as San Diego, an American subsidiary of the now-defunct company Kärna. San Diego was created to produce a high-end gaming mouse. The current form of the company was established in 2005 by Min-Liang Tan and Robert Krakoff. Originating with the intent to produce high-end gaming mice, the company introduced the Razer Diamondback, which was received well by consumers due to its precision and design. Recognizing the broader potential in the gaming market, Razer expanded its product range, introducing keyboards, and headsets, and eventually ventured into laptops with the Razer Blade series.
The Products
Razer's products are primarily targeted at gamers and technology enthusiasts. Their range includes gaming peripherals like mice, keyboards, and headsets, designed to cater to both casual and serious gamers with a focus on precision and comfort. The company also offers gaming laptops and desktops, which are built with high-performance capabilities, appealing to consumers who are looking for a powerful and well-designed PC. Additionally, Razer provides software solutions such as Razer Synapse for device customization and Razer Cortex which allows users to tailor their device or hardware to their own liking. The company’s closest publicly traded competitors are Logitech and Corsair.
The Design Language
Razer's design language is characterized by its sleek, modern aesthetic, often featuring a predominantly black color scheme accented with its signature green. This distinctive styling, combining matte and glossy surfaces, has become a hallmark of the brand, making its products instantly recognizable to consumers. Razer's iconic three-headed snake logo is another key element of its design identity, often backlit on products for a standout effect.
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