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Q4 2023

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EVs Built for Adventure

Rivian is an American electric vehicle manufacturer and clean energy company founded in 2009. The company, headquartered in Plymouth, Michigan, is known for designing and producing all-electric vehicles including a pickup truck and an SUV. Beyond consumer vehicles, Rivian also develops electric delivery vans, showcasing a commitment to sustainable fleet solutions. The company is one of the younger American car manufacturers and places a large emphasis on making sustainable vehicles that are designed and marketed as a component of an active and adventurous lifestyle.

Foundation and Growth

Rivian, an electric vehicle manufacturer, was founded by RJ Scaringe in 2009. Initially operating far away from public eyes developing its first vehicles, the company entered the spotlight in 2018 with the unveiling of its R1T pickup and R1S SUV. Today, backed by investors such as Amazon and Ford and after going public in 2021, has transitioned into vehicle production and delivery.

Catering to Adventurous Consumers

Rivian markets itself to a segment of consumers who are not only environmentally conscious but also adventurous and outdoorsy. This includes individuals and families who want a vehicle with sustainable technology and zero emissions but do not wish to compromise on performance, capability, or comfort. Additionally, Rivian's vehicles are designed to meet the needs of those who use their vehicles as a part of an active lifestyle. The aesthetic and performance of their models, coupled with features like flexible cargo spaces and off-road capabilities, aim to attract consumers seeking a blend of adventure and environmentally friendly transportation in their choice of vehicle.

For Commercial Customers

Even if Rivian has garnered the bulk of their public attention from its offering of EVs for private individuals, they also cater to businesses. Rivian's fleet offerings revolve around their electric delivery vans, designed in collaboration with Amazon. The vans are equipped with advanced safety and autonomous features and can cover approximately 150 miles per charge, making them a viable option for local and last-mile delivery needs. Additionally, their spacious interiors facilitate easy cargo loading and unloading. Beyond just the vehicles, Rivian offers a comprehensive fleet management solution. This includes predictive maintenance, optimized routing, real-time tracking, and more, helping businesses streamline their operations and maximize efficiency. The company has also developed a robust charging infrastructure that includes home, public, and fast-charging options, providing versatile solutions for businesses integrating electric vehicles into their fleets.