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Rockwell Automation (ROK) investor relations material

Rockwell Automation Morgan Stanley’s 13th Annual Laguna Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Morgan Stanley’s 13th Annual Laguna Conference summary11 Sep, 2025

Strategic evolution and integration

  • Expanded offerings beyond traditional PLCs to include software, consulting, and advanced hardware like mobile robots and industrial PCs.

  • Focused on integrating acquisitions and building cohesive solutions to simplify customer experience and drive margin expansion.

  • Paused new acquisitions to consolidate gains and improve operational efficiency.

  • Emphasized unique position in American manufacturing and global market share growth.

Market trends and customer demand

  • Noted optimism in U.S. manufacturing, with increased engagement across the value chain and modest share gains due to policy support.

  • Strongest verticals include e-commerce, warehouse automation, and parcel handling, with significant contributions from automotive and pharmaceuticals.

  • Cybersecurity contracts and recurring revenue projects are growing, while process industries face headwinds from demand uncertainty and commodity volatility.

  • U.S. policy incentives like accelerated depreciation and stable corporate tax rates are spurring investment, especially among small and medium manufacturers.

Competitive positioning and growth strategy

  • Holds dominant U.S. market share in PLCs, with 10x the share of the next competitor.

  • Growth strategy includes market share gains, expansion into new markets (e.g., mobile robots), recurring revenue, and targeted acquisitions.

  • Limited exposure to China seen as a current advantage; plans to grow internationally.

  • Data center and semiconductor markets are growing, aided by acquisitions like Cubic.

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Frequently asked questions

Rockwell Automation Inc is a provider of industrial automation and digital transformation solutions. The company offers hardware, software, and services for control systems, intelligent devices, and analytics platforms. It serves industries such as manufacturing, energy, life sciences, and logistics. Rockwell Automation Inc is headquartered in Milwaukee, Wisconsin, and its shares are listed on the NYSE.

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