Rogers Communications (RCI) investor relations material

Sports and media strategy

• Closing of the Kilmer purchase expected early Q4, pending league approvals from NBA and NHL.

• Post-acquisition, MLSE, Blue Jays, and Sports & Media will be consolidated into a single holding company.

• Revenue and cost synergy initiatives will take 1–2 years to fully realize, with early investor outreach already underway.

• Sale of the combined entity will target private placement, aiming for completion by early 2027.

• Strategic value seen in combining teams and media assets, leveraging national audiences and cross-promotional opportunities.

Wireless and competitive landscape

• Early Q3 saw a shift from discounting to premium service offerings, focusing on base management.

• Market volumes remain down about 30% year-over-year, but sector penetration is driving 2% growth.

• Industry pricing is stabilizing, with less emphasis on discounting and churn around 1% for postpaid.

• ARPU pressure expected for a few more quarters, with stabilization anticipated next year.

• Regulatory changes on fees are impacting strategies, with setup and delivery fees now more prominent.

Technology and competition

• Satellite partnership with SpaceX provides national backup coverage, especially in rural and remote areas.

• Second-generation satellites will enable seamless 5G backup without user intervention.

• Satellite is viewed as complementary, not competitive, due to speed, bandwidth, and regulatory constraints.