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Saga Communications (SGA) investor relations material

Saga Communications Noble Capital Markets Emerging Growth Virtual Investor Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Noble Capital Markets Emerging Growth Virtual Investor Conference summary8 Oct, 2025

Digital transformation and strategy

  • Undergoing a cultural shift, rebranding roles and business units to align with a digital-first approach.

  • Entered digital advertising late, learning from industry peers' mistakes to avoid common pitfalls.

  • Focused on disrupting local advertising markets, especially in smaller communities, by integrating digital and radio strategies.

  • Emphasizes a 'blended advertising' model combining radio, search, and display to maximize advertiser impact.

  • Aims to double annual gross revenue by capturing just 5% of digital ad spend in key markets.

Market positioning and community engagement

  • Operates in 27 markets, with 21 below Market 100, focusing on state capitals, universities, agriculture, and retirement communities.

  • Deep community involvement, with staff active in local government and charitable causes.

  • Local direct business is a primary revenue driver, outperforming local agency business by $1M-$1.5M monthly.

  • Trusted relationships with advertisers enable higher market impact and adoption of new strategies.

Revenue growth and digital adoption

  • Digital revenue is growing month-over-month and quarter-over-quarter, with digital now nearly 16% of net revenue.

  • Targeting 20%-25% digital revenue share in the near term, with a long-term goal of 1/3 each from radio, search, and display.

  • Large blended advertising orders ($30K-$50K/month) are replacing smaller traditional radio orders.

  • In-house talent development and reduced reliance on third-party providers are increasing margins.

  • Digital revenue could eventually comprise 65%-67% of total company revenue.

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Frequently asked questions

Saga Communications, Inc. is a broadcasting company focused on operating radio stations across the United States. The company owns and operates FM and AM radio stations, offering a variety of programming formats that include music, news, sports, and talk shows. Saga Communications primarily serves mid-sized markets, catering to local audiences with content tailored to community interests. The company is headquartered in Grosse Pointe Farms, Michigan, and its shares are listed on the NASDAQ.

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