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Saga Communications (SGA) investor relations material
Saga Communications Noble Capital Markets Emerging Growth Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Noble Capital Markets Emerging Growth Conference summary3 Dec, 2025
Company overview and financial position
Operates in 28 local markets, focusing on radio and digital after divesting TV assets in 2017.
Maintains a conservative financial approach with $32 million in cash, $5 million in debt, and a $40 million credit facility.
Pays a quarterly dividend of $0.25 per share and has a history of special and variable dividends.
Plans to increase stock repurchases using cash from tower site sales, while retaining free use of those sites.
Leadership transition in late 2022 led to a stronger focus on digital transformation.
Digital transformation and growth
Digital ad revenue grew 32.6% year-over-year in Q3, outpacing industry peers facing declines.
Combined radio and digital revenue declined just 2.1% year-to-date, outperforming sector averages.
Digital ad revenue up 17.1% year-to-date, with growth accelerating each quarter.
Blended campaigns led to a 27% increase in overall spend from local advertisers.
Digital strategy aims to disrupt the market by focusing on customer trust and local relationships.
Strategic vision and market positioning
Five-year plan targets revenue mix of one-third radio, one-third search, and one-third display, aiming for 67% digital.
Sees opportunity to double annual gross income by capturing 5% of local digital search and display spend.
Focuses on small to medium markets for hyper-local engagement and community involvement.
Differentiates through simple, customer-focused digital solutions and strong local presence.
No current plans to expand into larger markets, citing challenges in maintaining localism.
Saga's path to 67% digital revenue in 5 years
Impact of buybacks on dividend sustainability
Hyper-local strategy vs. market competition
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Next Saga Communications earnings date
Q4 202513 Mar, 2026
Next Saga Communications earnings date
Q4 202513 Mar, 2026
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Frequently asked questions
Saga Communications, Inc. is a broadcasting company focused on operating radio stations across the United States. The company owns and operates FM and AM radio stations, offering a variety of programming formats that include music, news, sports, and talk shows. Saga Communications primarily serves mid-sized markets, catering to local audiences with content tailored to community interests. The company is headquartered in Grosse Pointe Farms, Michigan, and its shares are listed on the NASDAQ.
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