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SAP (SAP) investor relations material

SAP Morgan Stanley 25th European Technology, Media & Telecom Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Morgan Stanley 25th European Technology, Media & Telecom Conference summary14 Nov, 2025

Year in review and outlook

  • CCB growth was expected to be slightly down due to the WalkMe acquisition, with deal slippage in Q2 and Q3 impacting cloud revenue timing but not overall growth trajectory.

  • Large transactions in Q4 could significantly affect CCB growth, with execution and timing being key due to seasonality and unpredictability.

  • Institutional business in the US saw progress with a $1B IDIQ framework and a contract with the US Army, signaling strong product confidence.

  • Pipeline remains robust, with sales force incentivized to close deals by year-end, and strong seasonality persists even in the cloud era.

  • Restructuring and go-to-market changes, while disruptive, are seen as necessary for long-term performance, with AI playing a growing role.

Cloud migration and customer base

  • About 40% of ERP maintenance customers are on the RISE journey, with significant opportunity remaining as most have not fully migrated.

  • Migration from ECC to S/4 cloud is accelerating, bypassing on-prem detours due to AI-driven process changes and cost efficiencies.

  • Tools like AI-driven code refactoring, Business Transformation Suite, WalkMe, and LeanIX are reducing risk and cost for customer migrations.

  • Cloud conversion is expected to yield 2-3x revenue multipliers, with potential to double over five years through upsell, cross-sell, and AI monetization.

  • Net new business in the mid-market is growing, with scalable solutions now targeting both small and large customers, driving public cloud momentum.

Growth drivers and financial outlook

  • PaaS and SaaS segments are growing at 29% YoY, about twice the market rate, but a gradual deceleration is expected as the market matures.

  • Total revenue growth is projected to accelerate in 2026 and 2027, with conversion and new opportunities offsetting slower migration by decade's end.

  • Profitability focus remains on free cash flow and margin expansion, with the Rule of 40 targeted but no specific year committed.

  • Margin expansion is guided by the 80-90% expense growth rule, with cash conversion modeled as operating profit minus tax plus stock-based comp.

  • Capital allocation favors organic development and share buybacks over large M&A, as niche SaaS valuations remain high and synergies are uncertain.

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Frequently asked questions

A Software Titan

SAP SE, most commonly referred to as SAP, is a German multinational company with customers and operations in all corners of the world. The company is headquartered in Germany but trades on both the NYSE and the FWB. SAP provides businesses with software to manage operations and customer relations and its products aid in organizing financial records, human resources, and supply chain tasks, streamlining businesses' everyday activities.

Founded by Engineers

SAP was founded in 1972 by five former IBM engineers with an entrepreneurial spirit. From humble beginnings in Germany, the company started out with only one customer and just a handful of employees and one customer. The idea behind the company was to build software that integrated business processes and enabled data processing in real time. Just a few years after the company was founded, SAP started rolling out its first software programs and started its journey toward the global powerhouse that it is today.

The Practical Application of SAP’s Products

SAP's software solutions are used across various business operations. Their Enterprise Resource Planning (ERP) system, for instance, consolidates business processes like procurement, manufacturing, sales, and accounting into a unified, interactive platform. This simplifies data management and decision-making, increasing operational efficiency.

SAP's Customer Relationship Management (CRM) software, meanwhile, aids companies in managing and analyzing customer interactions, helping to improve business relationships and drive sales growth. Furthermore, with tools like SAP SuccessFactors, companies can effectively manage their human resources, from talent acquisition to performance reviews.

Heavy-Hitting Customers

SAP's customer base is as diverse as its product portfolio, spanning various sectors including manufacturing, retail, healthcare, and financial services, among others. From small businesses to Fortune 500 companies, SAP's robust and scalable solutions are trusted by organizations of all sizes. Some notable companies using their products include names like Apple and Amazon. Simply having two such influential companies as customers, it becomes clear what type of impact SAP has in the modern corporate landscape.

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