SAP (SAP) Morgan Stanley Technology, Media & Telecom Conference summary
Event summary combining transcript, slides, and related documents.
Morgan Stanley Technology, Media & Telecom Conference summary
13 Feb, 2026Executive insights and leadership vision
Decision to join was driven by product innovation potential, transformative leadership, and strong execution capabilities.
Leadership is focused on transforming into a cloud-oriented, product-led company.
Customer base is seen as a key enabler for landing innovation and driving value.
S/4HANA upgrade cycle and modernization drivers
Modernization is driven by evolving business models, regulatory requirements, and the need for advanced capabilities.
Cloud ERP enables new business models, such as subscriptions and direct-to-consumer sales.
Regulatory demands like data residency and security are easier to address in the cloud.
AI and innovation consumption are key motivators for upgrading.
True transformation starts at the core, not just at the application edges.
Business Technology Platform (BTP) and extensibility
BTP accelerates internal application development and innovation.
Provides a unified extensibility layer for customers and partners across applications.
Over 29,000 customers and 3,000 partners are leveraging BTP.
AI integration in BTP enables faster, more efficient customizations.
Latest events from SAP
- Cloud revenue up to 28% and operating profit more than doubled, with strong outlook maintained.SAP
Q2 202517 Mar 2026 - GenAI drives innovation, but enterprise software moats remain strong through integration and compliance.SAP
Morgan Stanley Technology, Media & Telecom Conference 20263 Mar 2026 - Joule adoption surged 9x as new AI agents and data integration tools drove major productivity gains.SAP
Goldman Sachs European Technology Conference 202625 Feb 2026 - Cloud, AI, and suite integration fuel growth, efficiency, and market leadership.SAP
Financial Analyst Conference3 Feb 2026 - AI-driven data integration and ecosystem expansion fuel strong growth and operational gains.SAP
BNP Paribas Exane 27th CEO Conference 20253 Feb 2026 - SAP BTP unites AI, automation, and open tooling for a powerful, future-ready developer ecosystem.SAP
SAP TechEd 2025 Developer Keynote3 Feb 2026 - TechEd 2025 unveiled SAP Rapid-1, agentic AI, and quantum partnerships, driving enterprise innovation.SAP
SAP TechEd 2025 Conference Keynote3 Feb 2026 - Record cloud growth, profit, and €10B buyback set stage for double-digit expansion.SAP
Q4 20253 Feb 2026 - Cloud backlog reached EUR 77.3B (+30%), with strong profit, cash flow, and AI-driven growth.SAP
Q4 2025 (Media)3 Feb 2026