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Sprout Social (SPT) investor relations material

Sprout Social Goldman Sachs Communicopia + Technology Conference 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Goldman Sachs Communicopia + Technology Conference 2025 summary8 Sep, 2025

Company vision and market opportunity

  • Social media is becoming the primary channel for brand-consumer interaction, with over 50% of consumers checking social before purchases and users spending an average of 2.5 hours daily on social platforms.

  • The business has grown from $50M to over $400M in revenue, but adoption among the 200M businesses on social remains low, indicating a massive untapped market.

  • Market maturity is still early, with only about 200,000 businesses using platforms like theirs, leaving significant room for growth.

  • Leadership believes the next five years will see a shift as social-first professionals become marketing leaders and consumer behavior continues to move toward social channels.

Business model evolution and sales strategy

  • The company has shifted from month-to-month contracts to annual and is working toward more multi-year enterprise deals, with renewals and expansions expected to drive stronger metrics in the second half of the year.

  • Enterprise sales require more value-based selling and engagement with senior decision-makers, with expansion often occurring across divisions or business units after initial landings.

  • New customer acquisition remains the primary growth driver, but expansion and cross-sell opportunities are expected to increase as the company matures.

  • Sales hiring and investments are data-driven, focusing on efficiency and ramping capacity only when metrics support it.

Product innovation and competitive differentiation

  • The platform integrates with over three dozen networks, processing a billion messages daily, and offers a unified code base for all 30,000 customers, enabling rapid updates and seamless user experience.

  • Recent acquisitions, such as NewsWhip, add real-time media monitoring and predictive analytics, enhancing crisis management and positive brand promotion capabilities.

  • The influencer marketing product (Tagger) is the fastest-growing segment, enabling brands to identify and engage micro-influencers with advanced search, analytics, and brand safety features.

  • The company’s competitive moat is built on exclusive data access, long-term relationships with networks, and deep data warehousing, making it difficult for new AI entrants to replicate their offering.

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Frequently asked questions

Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company’s platform brings together social conversations from various networks; engages with and grows online audience by listening to and analyzing customers; offers customizable workflow solutions to streamline social publishing process; and monitors business metric outcomes of engagements in one integrated platform. It serves Fortune 1000 companies and small-to-medium sized business in marketing, customer service, sales, human resources/recruiting/training, public relations/communications/PR agencies, event planning/promotion agencies, non-profit organizations, education institutions, and consumer technology industries. Sprout Social, Inc. sells its products through direct sales team as well as a network of partners.

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