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Edge28 Nov 2025
Keeping the Streak Alive: The Story of Duolingo
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Sprout Social (SPT) investor relations material
Sprout Social Status Update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Status Update summary18 Nov, 2025
Event highlights and strategic context
Breaking Ground event introduced major AI-driven innovations, focusing on transforming social data into actionable business intelligence.
Emphasis on the shift of the customer journey to social platforms, with social data now central to product discovery, marketing, and customer care.
AI, especially agentic AI, is positioned as essential for scaling insights and automating complex workflows across organizations.
Product innovation: Trellis and AI advancements
Trellis, a new AI agent, enables conversational analysis of social data, trend detection, and campaign reporting, streamlining previously manual processes.
Trellis is in beta for social listening, with early access for event attendees and plans to expand to publishing and Smart Inbox.
Agent Studio will allow users to create and manage custom AI agents without coding, automating tasks and reporting.
Integration with ChatGPT via MCP server enables content analysis and performance recommendations directly within existing workflows.
New AI models enhance spam detection and influencer marketing, including video/image analysis for better creator matching.
Platform and workflow enhancements
Bulk action enhancements, case macros, and auto-close features improve productivity and customer care efficiency.
Feature access controls and advanced reporting tools support better team management and compliance.
NewsWhip Social Alerts unify real-time and scheduled alerts across major networks, providing immediate signals and analyst-like insights.
Deeper integrations with Snapchat and Instagram, plus new compliance features for regulated industries, expand platform capabilities.
Support for mixed media carousels on Instagram and new social listening sources like Bluesky and branded TikTok hashtags are launching soon.
Trellis rollout strategy for all plans
Agentic AI's unique workflow transformation?
MCP server's strategic content planning value?
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Next Sprout Social earnings date
Barclays 23rd Annual Global Technology Conference10 Dec, 2025
Next Sprout Social earnings date
Barclays 23rd Annual Global Technology Conference10 Dec, 2025
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Frequently asked questions
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company’s platform brings together social conversations from various networks; engages with and grows online audience by listening to and analyzing customers; offers customizable workflow solutions to streamline social publishing process; and monitors business metric outcomes of engagements in one integrated platform. It serves Fortune 1000 companies and small-to-medium sized business in marketing, customer service, sales, human resources/recruiting/training, public relations/communications/PR agencies, event planning/promotion agencies, non-profit organizations, education institutions, and consumer technology industries. Sprout Social, Inc. sells its products through direct sales team as well as a network of partners.
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