STV Group
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STV Group (STVG) investor relations material

STV Group Trading update summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Trading update summary5 Jun, 2026

Trading performance

  • Q1 total advertising revenue declined 4%, outperforming guidance of -5%, driven by digital advertising.

  • Q2 total advertising revenue expected to rise approximately 10%, boosted by strong demand around the FIFA Men's World Cup.

  • H1 adjusted operating loss in studios around £3m, matching expectations and reflecting subdued commissioning markets.

Strategic initiatives and outlook

  • First unscripted commission for an international streamer secured, with a Hulu project and a scripted partnership to strengthen the pipeline.

  • Cost reduction plan on track to deliver £8m annualised savings by end FY26.

  • Ofcom approval obtained for changes to public service media licences, ensuring sustainable news delivery.

  • H1 total advertising revenue expected up 4%, with World Cup gains offsetting underlying market softness.

  • Key commissioning decisions in Q3 may impact production revenue and margins for FY26 and FY27.

New ventures and operational highlights

  • STV Radio launched in January, receiving positive advertiser and listener response; first RAJAR figures due in August.

  • Diversification efforts include pause ads, an AI-driven addressable ad platform, and new radio growth venture.

  • Studios team delivered new commissions, including a reality format for Hulu and a drama for RTE.

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H1 202624 Sep, 2026
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