Super Group (SGHC) investor relations material

Strategic direction and business model

• Operates a decentralized, customer-focused model with empowered local teams and tailored strategies for each market, driving adaptability and resilience across Africa, Europe, and the Americas.

• Product and geographic diversification drive resilience, with casino representing 80% of revenue and sports 20%, leveraging 70+ global partnerships for visibility and efficient customer acquisition.

• Emphasizes technology innovation, including proprietary platforms, AI/ML-powered marketing, and operational efficiency.

• Strategic sponsorships and partnerships enhance brand visibility and customer engagement globally.

• Responsible gambling and regulatory readiness are core to long-term sustainability.

Technology, innovation, and operational efficiency

• Invests heavily in AI, automation, and modern tech stacks to enhance customer experience, marketing efficiency, and risk management.

• Achieved 56% automation in customer service responses and improved trading margins through AI-driven odds optimization.

• Launched proprietary platforms like SuperClient and Synapse, enabling rapid feature deployment, personalization, and scalability across regions.

• Real-time personalized rewards, gamification, and app-first evolution drive customer engagement and persistency, with 80% of H1 2025 revenue from prior years in Spin.

• Ongoing cost efficiencies through AI, process redesign, and technology upgrades have reduced outages by 60% and increased delivery velocity by 200%.

Financial performance and guidance

• Achieved $2.1 billion in LTM revenue and $486 million in adjusted EBITDA, with a $6 billion market cap and $166 million returned to shareholders by June 2025.

• Raised 2025 full-year revenue guidance to $2.125–$2.2 billion and adjusted EBITDA to $550–$560 million, targeting 10% organic annual revenue growth through 2028.

• Medium-term targets (2028): revenue of $2.6–$3.0 billion, adjusted EBITDA of $700–$930 million, and EBITDA margin of 27–31%.

• Free cash flow conversion expected at 60–70% from 2025–2028, with annual dividends above $0.16 per share.

• Cost structure optimized: cost of revenue stable at ~37–40%, marketing costs reduced to 23–40% of revenue, and G&A down to 15–20%.