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System1 (SST) investor relations material

System1 Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary7 Aug, 2025

Executive summary

  • Q2 2025 revenue was $78.1M, down 17% year-over-year, with adjusted EBITDA up 18% to $11.7M and net loss improved to $17.5M; strong growth in owned products offset marketing volatility from Google network changes.

  • Products segment revenue grew 34% year-over-year, driven by Startpage, MapQuest, and CouponFollow, while marketing segment revenue declined 29% but showed sequential improvement.

  • Heavy investment in AI-powered agentic coding and automation accelerated product development and campaign launches, with 82,000 campaigns in Q2, up 100% from Q1.

  • Cost reductions in salaries, benefits, and SG&A contributed to a narrower operating loss and improved margins.

  • Leadership remains confident in long-term prospects, emphasizing undervaluation of the products segment and ongoing alignment with shareholders.

Financial highlights

  • Q2 2025 revenue: $78.1M (down from $94.6M in Q2 2024); adjusted gross profit: $41M, up 6% year-over-year; adjusted EBITDA: $11.7M, up 18% year-over-year.

  • GAAP gross profit: $27.9M, up 7% year-over-year; GAAP net loss: $17.5M, improved from $26.4M in Q2 2024.

  • Operating loss for Q2 2025: $15.9M, improved from $29.1M in Q2 2024.

  • Cash and cash equivalents at June 30, 2025: $63.6M; $50M available on revolving credit facility.

  • For the twelve months ending June 30, 2025: revenue $317M, adjusted gross profit $165M, adjusted EBITDA $52M (32% margin).

Outlook and guidance

  • No formal guidance for Q3 or full year due to ongoing volatility in the Google marketplace and online advertising demand.

  • Management expects O&O marketing declines to level off, with positive comps anticipated and focus on expanding partners and optimizing costs.

  • Management believes existing cash and cash flows are sufficient for at least the next twelve months.

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Frequently asked questions

System1, Inc. is a technology company focused on operating an omnichannel customer acquisition platform. The company specializes in developing tools that use machine learning algorithms to acquire customers across various industries. It provides digital marketing and advertising solutions that optimize campaigns for businesses by using proprietary technology to analyze and manage large amounts of data. System1 serves clients in sectors such as e-commerce, insurance, and subscription services, aiming to connect advertisers with potential customers through multiple online channels. The company is headquartered in Los Angeles, California, and its shares are listed on the NYSE.

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