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The Estée Lauder Companies (EL) investor relations material
The Estée Lauder Companies Barclays 18th Annual Global Consumer Staples Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Progress on strategic pillars
Significant progress made in consumer coverage, expanding brand presence on Amazon in the US, Canada, UK, Mexico, Shopee in Southeast Asia, and TikTok shops globally.
Market share gains achieved in the US and China after years of losses, with stabilization and growth in China.
Innovation pipeline is accelerating, aiming for over 25% of business from innovation this fiscal year, leveraging AI for efficiency.
Investments are more balanced across brands and regions, focusing on long-term sustainable growth and double-digit operating margins.
Major operational transformation underway, increasing organizational agility and decision-making speed.
Innovation and product development
AI-driven efficiencies have reduced product development timelines and packaging failure risks, enabling faster and higher-impact launches.
Innovation is split between breakthrough technology and on-trend products, with a focus on quality and performance.
Recent launches at more accessible price points are attracting new and lapsed consumers, with a clear strategy to target growth segments by price band.
Market and regional performance
US market remains robust, with luxury beauty seen as affordable luxury amid high interest rates.
China is stabilizing, with diversified brand portfolio and market share gains across luxury and entry prestige segments.
Emerging markets, especially India and Southeast Asia, are prioritized for growth, with tailored strategies like smaller product sizes and significant investments.
Latin America is leveraging new distribution platforms, such as MercadoLibre and Amazon, to drive growth.
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Frequently asked questions
A diverse portfolio cosmetics company
Estée Lauder employs over 60,000 people and is one of the global leaders in prestige beauty, next to its French rival L’Oréal. They have a diverse portfolio of brands within four main product categories; prestige makeup, skincare, fragrance, and hair care products.
Estée Lauder’s products are sold in roughly 150 countries and territories worldwide.
Female entrepreneurship in mid-century times
Estée Lauder founded the company that bears her name in 1946. With four skin care products and a simple premise that every woman can be beautiful. She pushed the boundaries, changed the cosmetics industry's face, and was the perfect saleswoman and marketer ahead of her time in understanding the needs and wants of the target group—simply because she was a part of it.
Throughout the 1960s, things really started to gain traction. Estée Lauder expanded by constructing three new manufacturing facilities, expanded overseas, and launched two major brands: Aramis—the men's fragrance brand, and Clinique—one of the most successful cosmetic brands in history.
Estée Lauder continued its innovations, and Mrs. Lauder was in 1989 added to the Wall Street Journal’s list of the most important business influencers of the century—among pioneers like Rockefeller, Ford, and Disney.
The Lauder family is still in the business
The Lauder family is, without a doubt, a business-experienced family. Today, seventy years since Estée planted the seeds of this remarkable business, the second and third-generation members of the Lauder family are still an integral part of leading the company.
The Estée Lauder Finances
Estée Lauder has increased its revenue and EBIT in the last two decades by more than 270 percent and 830 percent, respectively. And the average ROIC for the past ten years has been just above 20 percent.
Further reading: Estée Lauder: The Beauty of Strategic Acquisitions
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