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The Interpublic Group of Companies Bank of America 2025 Media, Communications & Entertainment Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Bank of America 2025 Media, Communications & Entertainment Conference summary3 Sep, 2025

Business performance and sector trends

  • Organic sales growth guidance for the year remains at down 1–2%, despite a 3.5% decline in the first half, mainly due to large client losses last year.

  • Media, data, and healthcare segments are outperforming expectations, offsetting some client losses.

  • Client spending in CPG and automotive remains solid, with tech and telco sectors rebounding strongly.

  • Healthcare continues to be a strong area, with global clients and robust new business activity projected into 2025.

AI, technology, and compensation models

  • AI and data have been integrated into media and data businesses for over five years, driving better decision-making and accountability.

  • Compensation models are evolving toward a hybrid of cost-plus and outcome-based, especially in tech-enabled areas.

  • A proprietary tech platform enables traditional business areas to leverage AI for insights and content creation, meeting rising client demand.

  • AI is not expected to be broadly deflationary; client investment is shifting to tech-informed activities and new compensation models.

Platform strategy and client relationships

  • The integrated platform, initially built for media and precision, now supports creative and PR assignments, enhancing client retention and enabling new compensation models.

  • Larger clients are consistently using the platform, which supports multi-year contracts and strengthens core client relationships.

  • AI-native clients like Perplexity and Anthropic are sophisticated and open to new engagement models, but otherwise behave similarly to other tech clients.

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Frequently asked questions

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates through two segments, Integrated Agency Networks (IAN) and Constituency Management Group (CMG). The company offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines.

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