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Edge12 Dec 2025
Running on Clouds: The Story of On
The story of how a Swiss runner's pursuit of a new running sensation became On, aiming to be the most premium global sportswear brand worldwide.
Titan Company
Titan Company (TITAN) investor relations material
Titan Company Investor Update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Investor Update summary7 Jan, 2026
Strategic rationale and market context
beYon launched as a lab-grown diamond brand to address evolving consumer needs and expand diamond adoption in India, where diamond penetration remains low at 12%-15% of the jewelry market.
The lab-grown diamond market is highly commoditized with significant price erosion, prompting a focus on differentiation and consumer value proposition.
beYon targets a younger, fashion-forward demographic, emphasizing self-expression and accessibility over traditional investment value.
The brand is positioned as part of a broader portfolio, complementing existing brands like Tanishq, Mia, and CaratLane, each serving distinct consumer segments.
Initial rollout includes 8-10 stores in Mumbai and Delhi, with plans to expand based on learnings from early operations.
Product, pricing, and differentiation
beYon offers jewelry primarily in 14- and 18-karat gold, with a small silver collection, and is priced aggressively at INR 23,000-25,000 per carat to attract new customers.
No exchange value is offered for lab-grown diamonds, but gold components retain exchangeability, aligning with the brand's value proposition.
Each brand under the House of Titan has a dedicated design team, ensuring distinct design languages and customer experiences.
Quality standards remain uncompromised regardless of price point, with craftsmanship tailored to the target audience.
beYon will soon be available online, complementing its retail presence.
Consumer education, adoption, and monitoring
Consumer education and awareness campaigns are planned as the brand scales, aiming to address confusion and hesitancy around lab-grown diamonds.
Key metrics tracked include customer profiles, frequency of visits, product preferences, and the ability to attract new and younger buyers.
The brand aims to increase overall diamond adoption, serving as an entry point for new consumers who may later transition to other brands in the portfolio.
Ongoing customer outreach leverages a large existing database and partnerships, such as with De Beers, to build trust and awareness.
Early focus is on learning and refining the offering rather than immediate margin optimization, with a long-term view on business sustainability.
beYon's pricing strategy to drive LGD adoption
beYon's strategy to avoid brand cannibalization
Target persona for beYon's market expansion
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Next Titan Company earnings date
Q3 25/2611 Feb, 2026
Titan Company
Next Titan Company earnings date
Q3 25/2611 Feb, 2026
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Frequently asked questions
Titan Company Limited sells watches, jewelry, eyewear, and other accessories and products. They offer their watches under the Titan Sports, Goliath, Classic Collection, SteelSeries, Great Eastern Shipping Collection, Reebok BigBrand, Premier Xcess, among others brand names. It carries out its watches business through retail stores and online stores such as eBay and Amazon. They also sell other luxury items such as cuff-links, ear studs, rings, pendants, necklaces, and other jewelry products through different brands.
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