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Investor Relations14 Oct 2025
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Upsales (UPSALE) investor relations material
Upsales Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary23 Jul, 2025
Executive summary
Achieved fifth consecutive quarter of ARR growth, reaching SEK 146.7M, up 6.6% year-over-year, with strong new customer acquisition and reduced churn.
Transitioned from CRM/marketing platform to AI revenue platform, investing heavily in AI agents and automation for sales, marketing, finance, and service.
Introduced new all-inclusive pricing model, improving clarity and supporting new sales growth.
Strategic focus on scaling ARR, cost discipline, and leveraging AI for customer expansion and productivity.
Identified 842 potential business opportunities (+22%) and estimated upsell potential of 128 customers (+17.9%).
Financial highlights
Net sales for Q2 were SEK 37.4M, up 5.8% year-over-year, with 95.7% from recurring subscription revenue.
EBITDA was SEK 8.5M (22.8% margin), up from SEK 6.7M (19% margin) year-over-year.
Net income was SEK 4.8M, compared to SEK 3.5M in the prior year.
Operating cash flow for Q2 was SEK 6.6M, up from SEK 4.0M last year; net cash at quarter-end was SEK 24.1M, down from SEK 33.5M.
Dividend of SEK 1.5 per share paid, totaling SEK 25.3M.
Outlook and guidance
Management prioritizes returning to rapid ARR growth, targeting previous levels of SEK 8–9M quarterly increases.
Focus remains on accelerating ARR growth, maintaining cost discipline, and expanding AI-native product offerings.
Positioned for growth within the existing customer base and broader market, leveraging new AI tools.
Financially strong, debt-free, and ready to capitalize on AI-driven opportunities despite market uncertainty.
No material impact from negative market conditions; churn continues to decline.
Explain strategic efforts to scale ARR faster.
How will interface agents streamline sales?
Why did total equity decrease significantly?
How does Upsales differentiate its AI?
Elaborate on the churn reduction actions.
Explain the impact of new pricing on sales.
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Q3 202522 Oct, 2025
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Frequently asked questions
Upsales Technology AB operates as a software-as-a-service company that develops and sells web-based business systems with a focus on sales, marketing, and analytics. It offers Upsales CRM platform, which provides sales team with lead generation tools; deal management tools; and self-service Web site that lets customers manage their accounts using Upsales. The company was founded in 2003 and is based in Stockholm, Sweden.
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