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Edge12 Dec 2025
Running on Clouds: The Story of On
The story of how a Swiss runner's pursuit of a new running sensation became On, aiming to be the most premium global sportswear brand worldwide.
Yelp (YELP) investor relations material
Yelp Raymond James TMT and Consumer Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Raymond James TMT and Consumer Conference summary9 Dec, 2025
AI strategy and innovation
AI is being integrated across all aspects of the platform, focusing on practical, valuable solutions for consumers and advertisers.
Human-generated, curated content remains a core asset, ensuring trust and authenticity.
New AI-driven products include Yelp Assistant and advanced voice products, both on and off platform.
Partnerships with platforms like Apple Maps and Alexa expand reach and leverage unique local business data.
Brand equity and the authority of ratings are reinforced through A/B testing and qualitative studies.
Product development and user experience
Yelp Assistant, initially for Request a Quote, is expanding to all categories and being tested for broader rollout.
The assistant enables dynamic, conversational engagement, improving information gathering and user experience.
Off-platform opportunities are being explored, including API integrations and assistant-to-assistant interactions.
No expectation of a single "super assistant"; users likely to prefer specialized assistants within various platforms.
Voice products prioritize human-like interaction, low latency, and adaptability to various conditions.
Adoption, feedback, and business impact
Early feedback on voice products is positive, with high demand for customization and business owner input.
Adoption is in the early phase of the S-curve, with ubiquity expected within three years.
Users value the ability to verify information, reinforcing the importance of trusted, evidence-based content.
Product development is driven by experimentation and agile methods, leading to high product velocity.
A 400% increase in Request a Quote requests was observed after introducing Yelp Assistant.
Yelp's content advantage in the AI era
Update on AI platform partnership discussions
Yelp's approach to AI cost management
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Q4 202512 Feb, 2026
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Frequently asked questions
Yelp Inc. (Yelp), is a local-business review website that connects consumers with local businesses in the United States and internationally. Yelp provides reviews, free search through its local directory, and complimentary business profile pages for most of the commercial businesses listed on its platform (Yelp Business Pages). It offers its services through mobile applications for iOS and Android devices. Yelp also provides an order from business functionality to take or purchase products from restaurants and other companies. The company offers various advertising packages for business owners including Promoted Review Ads, Gift Certificates, and enhanced profile upgrades. Yelp Inc. was founded in 2004 and is headquartered in San Francisco, California.
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